Copywriter

DataGrail is growing and looking for a Copywriter to serve as our brand’s news anchor. As the first content hire on the Product & Brand Marketing team, this role provides a unique opportunity to set the standard for quality content experiences across the website, online properties, out-of-home media, and exceed their associated benchmarks. 

This individual has the opportunity to work up and down the marketing funnel to craft compelling narratives for quadrant-defining products. Partnering with DataGrail’s visionary Art Director and powerful product marketers, the Copywriter will prime the market and ensure revenue-goaled teams have efficient conversations that drive new business, delight existing customers and entice prospective users by delivering compelling content experiences.  

We’re looking for a strong storyteller who has a demonstrated passion for data privacy and can lay a strong foundation that will forward a mission that matters: to help companies lead with trust.

• Writes and edits clear, compelling, and error-free content that reflects DataGrail’s brand
• Implements existing messaging and positioning for target audiences in external-facing content
• Creates content across mediums, formats, and for different channels, e.g. blog, SEO content, emails, social media, video, in-product notifications
• Interprets creative direction and conveys technical information through content
• Embodies DataGrail’s POV for emerging technologies and solutions
• Collaborates with stakeholders to develop marketing materials and promotion plans
• Works with digital marketing agencies, designers, and other multimedia producers
• Stays current on privacy trends, industry news, and platform competitors
• Bonus Points: Knowledge of data protection and privacy and/or security topics
• Bonus Points: Experience as a technology journalist

• Learn voice, tone, messaging, positioning, and archetype to embody DataGrail’s brand.
• Own content creation in multi-channel marketing campaigns.
• Partner with Art Director and Revenue Marketing to update key webpages and content.
• Create an internal reference library (go-to quotes and data points).

• Train teams to leverage and contribute to the internal reference library.
• Partner with the Corporate Marketing team and SMEs to refresh existing content.
• Support the creation of “holistic” FAQs, e.g. industry best practices to complement product specifics.
• Partner with privacy SMEs to identify and codify editorial themes.
• Advise other teams on creating compelling content experiences, e.g. Help Center formatting.
• Turn anchor content into audience-specific experiences, i.e. product content derivatives.

• Be a major driver in Brand Marketing quarterly planning.
• Advise on team growth, based on content success and gaps.
• Lead editorial campaigns.
• Drive brand updates to further DataGrail’s leadership position in the market