Lifecycle Marketing Manager
Company
Dr. Squatch
Location
Marina Del Rey & Playa Vista
Type
Full Time
Job Description
Why We Exist and What We Do:
At Dr. Squatch (www.drsquatch.com), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!
About the Role:
Dr. Squatch is known for many things: incredible scents, humorous marketing, and great products, to name a few! To be part of the team that delivers our humorous marketing, apply today to join us as the Lifecycle Marketing Manager! In the role, you'll have the opportunity to put content directly in front of our customers, curating a marketing experience that delivers on quality.
This role will report to the Sr. Manager of Lifecycle Marketing.
This is a full-time, hybrid role with company benefits based out of Dr. Squatch HQ in Marina del Rey, CA. The anticipated hybrid schedule for the role is three days per week at Dr. Squatch HQ, but you'll want to be there more frequently with the healthy (and tasty!) snacks and variety of coffee options.
The anticipated base compensation range for this role will be $90,000 to $120,000. Compensation will be commensurate with the candidate's experience and local market rates.
What You'll Do:
- Develop and execute lifecycle communications marketing calendar.
- Manage lifecycle workflow - deadlines, series outlines, QA, and targeting setup.
- Execute lifecycle marketing initiatives across various platforms to drive growth, engagement, and reactivation - email, SMS, referrals, and loyalty.
- Build automation and triggered workflows that will help with engagement, acquisition, and retention.
- Ensure timely communication with key stakeholders on email and SMS program execution timelines and expectations.
- Partner with cross-functional teams to meet deadlines.
- Analyze campaign results and share monthly performance reports, understanding approaches that worked well and opportunities for growth.
- Coordinate with other teams to complete ad hoc requests - consumer insights, retail, wholesale, and Amazon.
- Guide day-to-day operations for the Lifecycle Marketing team.
About You:
- 3-5 years email/SMS marketing experience, including campaign and automation management
- Proficiency in email marketing platforms, preferably Klaviyo
- Must be highly detail-oriented and possess the ability to execute with minimal direction
- Ability to work effectively within a team in a fast paced, collaborative environment
- Very strong problem-solving skills with a technical mindset
- Ability to manage multiple deadline-oriented projects concurrently
- Excellent communication skills
- Interest in health and wellness, personal care, and/or eCommerce industries
- Experience working in the consumer products industry is highly preferred
- Someone who gets things done without perfect resources, is innovative, and works with a sense of urgency
- Someone who has high standards takes ownership and is invested in the outcome
- Someone who proactively helps others stays positive and has a good sense of humor
#LI-TC1 #LI-HYBRID #LI-FULLTIME
Who We Are:
Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.
We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!
Diversity, Equity & Inclusion @ Squatch:
We firmly believe that Team Squatch is a place for everyone and we’re proud to be an equal opportunity employer who is committed to inclusion and diversity. We do not discriminate based on any characteristic protected by federal or state law. We embrace differences and are building a company and culture that is represented by a variety of backgrounds, perspectives, life experiences, and skills.
For Applicants with Disabilities. Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.
For Information regarding Data Privacy, please review https://www.drsquatch.com/pages/privacy-policy.
Unsolicited Resume Policy. Dr. Squatch (“DRSQ”) employs an internal Talent Acquisition department. Exceptionally, DRSQ may choose to supplement that internal team with support from temporary staffing agencies, placement services, and/or recruiting agencies ("Agency"). Agencies are hereby specifically directed NOT to contact DRSQ employees directly in an attempt to present candidates. DRSQ’s Talent Acquisition team is responsible for all candidate presentations to our hiring managers.
To protect the interests of all parties, Dr. Squatch will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to DRSQ, including unsolicited resumes sent to a DRSQ email address or mailing address, directly to DRSQ employees, or to DRSQ’s resume database will be considered property of Dr. Squatch.
DRSQ will not pay a placement, service or other fee for any placement resulting from the receipt of an unsolicited resume. This also includes partial resumes, LinkedIn profiles, general candidate profiles, and/or candidate details or information. DRSQ will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees.
DRSQ’s Talent Acquisition team must provide advance written approval to an Agency to submit resumes and/or profiles for a specific job-opening, and the approval must be in conjunction with a valid fully executed staffing, placement or other service agreement. DRSQ will not pay a fee to any Agency that does not have a fully executed agreement in place prior to submission, receipt and placement of candidates.
Date Posted
06/16/2024
Views
21
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