Marketing Manager

Position Title:

Marketing Manager

Job Description:

Location: Elevance Health supports a hybrid workplace model (virtual and in-office) with PulsePoint sites used for collaboration, community, and connection. This includes remote work and 1-2 days in office per week. Must be willing to work EST hours.

Marketing Manager

We are looking to hire a self-directed, strategic, and creative marketing professional to develop and implement integrated member/customer engagement marketing campaigns that deepen relationships and align with business and customer satisfaction goals. Must be comfortable working with data and analyzing, reporting, and optimizing campaign results. The successful candidate sees opportunity and thrives in a rapidly changing and at times ambiguous environment.

How You Will Make an Impact

Primary duties may include, but are not limited to:

• Build integrated and targeted B2C (business to consumer) marketing plans to drive customer engagement.
• Develop, execute, track, and optimize integrated multichannel marketing campaigns consisting of direct mail, social/paid digital advertising, text, push, outbound telemarketing, member facing collateral, video, print materials, etc.

• Lead development of marketing collateral to support marketing plans.
• Collaborate with operations to include promotional messages in operational communications to members.
• Coordinate the development and review of communication materials with appropriate resources. Provide leadership and direction to marketing support, creative staff, and external partners.
• Recommend, implement, collect, interpret, and report on status and key performance indicators (KPIs) for projects.
• Track, analyze, and manage metrics and resources to execute projects within timeframes, budgets, and quality measures.
• Analyze results and make changes to execution plans for improved campaign performance and ROI.
• Serve as a single point of contact on campaign issues and resolution.
• Identify "moments that matter" in member journey and make recommendations for ways to use marketing and communications to alleviate pain points.

Minimum Qualifications

• Requires a BA/BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities, and Experiences

• Healthcare, insurance, or pharmacy benefits experience preferred. This experience can be either managing employee benefits for a large company, or with a pharmacy benefits manager (PBM).
• Experience creating and executing successful marketing campaigns.
• Customer experience (CX) and journey mapping experience.
• Strong oral, written, and interpersonal communication skills as well as partnering, project management, problem-solving and analytical skills.

Job Level:

Non-Management Exempt

Workshift:

1st Shift (United States of America)

Job Family:

MKT > Marketing, Prog/Proj & Support

Be part of an Extraordinary Team

Elevance Health is a health company dedicated to improving lives and communities - and making healthcare simpler. A Fortune 20 company with a longstanding history in the healthcare industry, we are looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve. You will thrive in a complex and collaborative environment where you take action and ownership to solve problems and lead change. Do you want to be part of a larger purpose and an evolving, high-performance culture that empowers you to make an impact?

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Elevance Health operates in a Hybrid Workforce Strategy, providing various levels of flexibility while also ensuring that associates have opportunities to connect in-person. Unless in a designated virtual-eligible role and specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process. Candidates must reside within 50 miles or 1-hour commute each way of a relevant Elevance Health location.

The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide - and Elevance Health approves - a valid religious or medical explanation as to why you are not able to get vaccinated that Elevance Health is able to reasonably accommodate. Elevance Health will also follow all relevant federal, state and local laws.

Elevance Health has been named as a Fortune Great Place To Work in 2022, has been ranked for five years running as one of the 2023 World's Most Admired Companies by Fortune magazine, and is a growing Top 20 Fortune 500 Company. To learn more about our company and apply, please visit us at careers.ElevanceHealth.com. Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact [email protected] for assistance.