Marketing Specialist, Email - MakeMusic

We are musicians, athletes, coaches and teachers who truly believe in our mission to help people achieve their best. Our software platforms connect performers, instructors and creators enabling them to publish, teach and train using the principles of deliberate practice.

You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music.

We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed.

General Summary

As Email Marketing Specialist you will define and execute email marketing, analytics, marketing automation and CRM strategies. You will serve as an expert in various technical areas of marketing including responsive email design and creation, data management, CRM integrations, multivariate testing, automation, and technology/systems. You will be a data-driven and future thinker of the industry and significantly grow our audience. This role works autonomously and therefore requires an ideal team player with an entrepreneurial mindset always striving toward continuous improvement. You will own the email and in-app marketing communications strategy, including implementation and activation of onboarding communications, conversion programs, and marketing campaigns.

You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues.

You will sit directly with the Marketing Team in our Louisville office and work alongside another email marketing specialist to execute on projects, in close collaboration with Product Marketing, Customer Success, Sales and Product teams, and report to the Manager, Digital Marketing.

Core Functions

• Work closely with the team to develop a communication strategy focused on onboarding new customers from the prospect and trial phase through account signup and beyond.
• Identify and develop ideal customer-journeys and opportunities to automate communication.
• Own all customer segmentation and engagement strategies to drive increased traffic, conversion, and customer retention.
• Manage all email marketing campaigns and programs, including copy and campaign setup, volume tracking, and multivariate testing.
• Manage full deployment and optimization of automated marketing materials across multiple channels and a central CRM.
• Work closely with our product marketing managers and data teams to develop content for automated communication efforts.
• Ensure all communication aligns to our authentic brand voice and advertising campaigns
• Develop KPIs, measure, optimize.
• Champion continuous improvement of the email development/deployment process including dynamic content, targeting, personalization, and template development.
• Monitor and personalize end-to-end customer experiences by assisting with communication across all customer touch points to ensure unified, coordinated and successful relationships.
• Continually optimize email message creative, deliverability, data hygiene, privacy, segmentation, and testing strategies.
• Continually monitor campaign performance and provide updates to stakeholders.
• Provide strategic input on data collection and usage including the identification of data points to leverage and driving efforts for collection and integration.
• You will be working across multiple brands and platforms to execute campaigns for all Music Brands (Alfred Music and MakeMusic).

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

• 3+ years of related marketing experience with a history of managing campaigns across multiple audiences and channels.
• Experience analyzing marketing data and making data-driven optimizations
• Experience creating and managing automated marketing strategies.
• Experience with ESPs (MakeMusic uses Iterable and Acoustic as our primary ESPs)
• Experience writing, designing, and managing marketing emails on a large scale.
• Experience journey-mapping or familiarity with the journey-mapping process.
• Excellent writing, communication, and organizational skills
• Ability to write copy for various mediums and channels
• Experience working with email, CRM, and web analytics tools
• Great interpersonal communication skills

Desired Qualifications

• Experience with Salesforce or other CRMS.
• Experience designing email templates
• Experience building journeys/workflows within an ESP
• Experience building, executing, and reporting results of blast email campaigns
• Knowledge of email privacy laws (GDPR, etc.) and best practices

Degrees are not required and we value all forms of continued education including traditional four-year degrees, post-graduate degrees, associates degrees, bootcamps, online training, professional certifications, self-teaching and more.

Don’t meet every single requirement? Don’t worry. We still want to hear from you and encourage you to apply.

Benefits

We seek those who value in-person collaboration and are willing to do so at our Louisville, CO office on a weekly cadence in accordance with the needs of the role and team. While some opportunities can be fully-remote, there is a minimum expectation of traveling to the Louisville, CO office for essential company events a few times per year. Applicants who are not within a reasonable commute, live outside CO, or require a fully remote environment will be considered for all roles that have the capability of fully remote work. Please let us know your preferred work environment by answering the questions on your application.

Compensation

Peaksware/MakeMusic is committed to fair and equitable compensation practices. The salary range for this role in Colorado is $58,477 - $97,461. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications.

This role is eligible for variable compensation including bonus.

Benefits and Perks

Health

• 100% company-paid Medical for employees with buy-up options
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Dependent Care Flexible Spending Account
• Paid Parental Leave
• Teladoc
• Employee Assistance Program (EAP)
• Additional coverage options such as accident and critical illness insurance and hospital indemnity

Disability and Life

• Company-paid Short Term Disability
• Company-paid Long Term Disability
• Company-paid Basic Life Insurance and AD&D
• Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child

Additional

• 401(K)
• 401(K) Matching
• Pet Insurance
• 9 paid holidays annually and unlimited Flexible Time Off (FTO)
• Free TrainingPeaks, TrainHeroic, MakeMusic accounts, and Alfred Music product
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility
• Employee only access to on-site locker rooms and showers
• Employee only access to secure, indoor bike storage
• Access to our onsite Music Studio
• An assortment of “grab’n go” fruit and snacks as well as on tap cold brew, kombucha, and beer.
• Beautiful onsite cafe that includes indoor and outdoor seating and lounge areas.
• Access to e-bikes available exclusively to Peaksware employees
• Significant investment in resources for employee growth and development
• Corporate discounts on select gym memberships and top brand gear
• Flexible work schedule in a culture of trust

Please contact [email protected] if you require a reasonable accommodation to review our website or to apply online.

Peaksware adheres to the FLSA Exemption Threshold for minimum wage in all states.

Work Environment

This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

All employees must comply with all safety policies, practices and procedures. Report all unsafe activities to your manager and/or Human Resources.

Physical Demands

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

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