Senior Analyst Relations Manager

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What you'll be doing:

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Analyst Relations Strategy Development:
• Develop and execute a comprehensive Analyst Relations (AR) strategy that aligns with our overall business goals, product positioning, and go-to-market initiatives.
• Collaborate with the marketing, product, and executive teams to develop key narratives enhancing our position in analyst research and reports.


Analyst Briefing Management:
• Plan and coordinate analyst briefings, inquiries, and meetings, ensuring the company is well-positioned and represented in all interactions.
• Help prepare executives and subject matter experts for analyst engagements, including briefing materials, presentation decks, key talking points and briefing outcomes.


Research and Competitive Analysis:
• Gather insights from analysts, research reports, and market trends regularly to inform the company's product, sales, and marketing strategies.
• Monitor competitor activities and industry shifts to identify areas of opportunity or differentiation in analyst reports.


Performance Measurement:
• Define and track key performance indicators (KPIs) to measure the success of the AR program, including report coverage, mention frequency, and sentiment analysis.
• Provide regular reports and insights to internal stakeholders on the impact of analyst relations and the outcomes of key engagements.


Influencing Analyst Research:
• Collaborate with analysts to ensure that they have the most up-to-date information about our products, services, and strategic direction.
• Proactively engage analysts to influence research reports, quadrants, and market forecasts that impact the company’s reputation and positioning.


Content Development for Analyst Engagement:
• Create and manage content tailored for analyst engagements, including executive briefings, bylines, reports, and presentations.Ensure that all materials are strategically aligned with the company’s brand and messaging.


Collaboration with Stakeholders:
• Work closely with the Product Marketing and Leadership teams to gather insights and updates on product and competitive intelligence for analyst consumption.
• Serve as the primary point of contact between the company and analyst firms, maintaining and strengthening these critical relationships.


Industry Trends and Thought Leadership:
• Stay current on industry trends, market research, and thought leadership in areas that impact the business and its products.
• Leverage analyst insights to guide internal product strategy and external go-to-market activities.

Who you are:

• 7-10 years of experience in Analyst Relations, communications, product marketing, or a related field, with a focus on the B2B technology sector.
• Exceptional communication and relationship-building skills to engage with both analysts and internal stakeholders.
• Strong project management skills with experience overseeing multiple, concurrent AR engagements.
• Strong analytical skills, with the ability to assess research, reports, and market trends to guide strategy.
• Familiarity with competitive intelligence gathering, and understanding of market research methodologies.
• Passion for industry research, market trends, and staying ahead of competitors.
• Experience working with top-tier analyst firms such as Gartner, Forrester, and IDC is preferred.