Director, Head of Marketing Analytics
Job Description
Self Financial is a venture-backed, high-growth FinTech company with a mission to increase economic inclusion and financial resilience by empowering people to build credit and build savings.
We're looking for people who share our passion and are driven to tackle challenges, find solutions and make the financial space better for the communities we serve.
Our team is passionate about challenging the status quo of the credit industry by providing people accessible tools to take control of their credit. Executing on our mission requires deep collaboration across our teams to ensure our products reach the people who can benefit from them the most, particularly the 100 million+ Americans who have no or low credit.
We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
About the Role
The Director, Head of Marketing Analytics and Data Science is a key leadership role within Self. The Director will be responsible for all aspects of Marketing Analytics to help drive customer acquisition, engagement and retention across multiple products (Credit Builder, Cards, Marketplace, Rents and Bills, etc.). This role, in partnership with the Marketing team will also drive decisions on optimal allocation of marketing spend by channel to improve ROI and reduce CPA. This role will help lead the transition to a more performance oriented and test/learn marketing culture.
This role will report to SVP, Analytics.
What you’ll do:
- Build out the Marketing Analytics discipline including establishing data driven methodologies and processes to grow acquisitions, and measure and optimize marketing ROI
- Create segmentation and scores to drive customer engagement, increase share of wallet and provide meaningful outcomes for customers
- Lead the charge on accurate attribution and decision making
- Leverage marketing mix modeling and methodologies to assign multi-touch/omni-channel originations optimally for allocating marketing spend effectively
- Manage and mentor a high performing team of onshore and offshore managers and analysts to deliver high quality projects in a timely manner
- Collaborate with cross-functional leaders and teams to get buy-in for data-based recommendations and new programs
- Continuously assess competitive landscape and leverage insights to drive A/B experiments
What you’ll have:
- Bachelor’s degree in Statistics, Finance, Engineering, Economics or related analytical field (Master’s Preferred)
- 10+ years of Marketing Analytics and Data Science experience, preferably in FinTech or Financial Services
- 5+ years of people management experience, including building and developing a high performing team
- Demonstrated ability to effectively manage and work with both offshore and onshore teams
- A successful track record of developing and mentoring people
- You are skilled at SQL and have good knowledge of various statistical modeling techniques
- You are effective in communicating your team’s recommendations and insights to executive stakeholders and get buy in for implementation
- You have consistently demonstrated strong problem solving and strategic thinking skills
- You are results oriented, self-motivated, humble and proactive
We have the compensation and benefits you expect. But there's one thing that Self Financial can offer that many startups cannot: we can positively change the world, while making a profit. We are a team of Builders, empowering our customers to build their dreams. We have a Do the Right Thing ethos in all that we do, and we hope you value that approach, too.Â
Our perks include:
- Company Equity in the form of RSUs
- Quarterly performance-based bonuses
- Generous employer-paid health, vision and dental insurance coverage
- Flexible vacation policy
- Educational assistance
- Free gym membership
- Casual dress code
- Team building events and activities
- Remote work arrangements/ flexible work schedule
- Paid parental leaveÂ
Self Financial requires all employees hired to successfully pass a background check.
We are an Equal Opportunity Employer.
Date Posted
08/31/2022
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