Lead Generation and Lifecycle Marketing Manager - Remote

At Blackbird Health, we envision a world where every child receives the care and support they need to thrive—emotionally, socially, and developmentally. That’s why we're transforming how pediatric mental health is assessed and treated, so we can make world-class care available in local communities.

Our whole-child diagnostic approach reveals the full story behind each child’s challenges, allowing us to address both the symptoms and their underlying causes. This leads to precise and sequenced treatment that achieves meaningful outcomes that last.

Currently, we provide virtual and in-person mental health services - including comprehensive evaluations, medication- management and therapy - across Pennsylvania and Virginia with plans to expand to new markets in 2025. 

Position Summary

We’re seeking a Lead Generation and Lifecycle Marketing Manager to own and execute strategies that drive growth and engagement across both B2C and B2B channels.

In this role, you’ll play a critical part in building our audience of parents, pediatricians, and schools while developing personalized, high-impact campaigns that nurture relationships and drive conversions.

Key Responsibilities

Consumer (B2C) List Building & Channel Execution

• Develop and execute strategies to grow our consumer (parent) email and contact lists.
• Own execution of B2C campaigns, including email, webinars, and digital events, ensuring a seamless customer journey and consistent brand messaging.
• Collaborate with content and to create compelling materials that drive engagement and conversions.

B2B List Building & Expansion

• Build and manage contact lists of pediatricians, health professionals, and school staff in our current and future markets.
• Leverage research, data partnerships, and lead capture tools to expand and refine B2B outreach lists.

B2B Nurture Campaign Strategy & Execution

• Design and execute targeted B2B nurture campaigns (email, webinars, events, etc.) to establish interest and drive sales leads. 
• Segment audiences to tailor messaging and cadence for different professional groups (e.g., pediatricians vs. school counselors).
• Use analytics to measure campaign effectiveness and optimize for engagement and conversion.

Qualifications

• 5+ years of experience in lead generation, lifecycle marketing, or a similar role, ideally in healthcare or education.
• Proven experience growing and managing B2C and B2B contact lists.
• Hands-on experience with email marketing platforms (e.g., HubSpot, Marketo, Mailchimp) and CRM tools.
• Experience working within a CMS to manage content.
• Strong ability to develop and execute nurture campaigns and content-driven marketing strategies.
• Analytical mindset with experience using A/B testing and data analysis to improve campaign performance.
• Excellent written and verbal communication skills, with an eye for compelling messaging.
• Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.

This is a fully remote position

*The target range for this position is $100,000 - $120,000. Individual pay may vary from the target range and is determined by a number of factors, including experience, location, internal pay equity, and other relevant business considerations.

FOSTERING AN INCLUSIVE ENVIRONMENT:

Blackbird is committed to cultivating and preserving a culture of inclusion and belonging. We are able to grow and learn better together with a diverse team of employees. In recruiting for our team, we welcome the unique contributions that you can bring in terms of your education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran status, color, religion, disability, sexual orientation and beliefs. Blackbird provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type.