Marketing Technology Automation Manager

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS - Brand & Communications

Management Level

Manager

Job Description & Summary

The Global Marketing Organization (GMO) creates relevance distinctiveness and growth for the PwC brand and business. We work together with the global markets and territory marketing leaders to deliver the go-to-market priorities that are aligned to Platforms and enable sales and marketing excellence across the network.

Salesforce Success is a global team accountable for supporting the network to realise full value from the firm’s investment in Salesforce. The team uses deep insight and analytics to understand ways of working and drives consistent marketing and sales best practices to support enablement and adoption of the technologies. It also leads enhancements and innovations of the existing technologies and leads the drive to deliver platform expansion as determined by future investments.

As the Digital Marketing Expert this position is part of a small global team and will be responsible to:

Serve as a hands-on advisor and technical consultant on complex Marketing Cloud solutions including working with territories to define / refine requirements for digital marketing campaigns advising on best practices and completing technical activities in Marketing Cloud

Remain up-to-date on the latest process and technology advancements and identify digital skills gaps and help to fill those through completing / designing training

Collaborate closely with other pillars of the Salesforce Success Team Global Technology and Salesforce vendor to support the network to realize the full value of PwC’s investment in Salesforce Marketing Cloud

Required Skills:

• One or more of the following Salesforce.com certifications: Certified Marketing Cloud Administrator Certified Marketing Cloud Email Specialist Certified Marketing Cloud Consultant

• Demonstrating knowledge of modern marketing methodologies marketing automation technology (Salesforce Marketing Cloud preferred) segmentation techniques and campaign analytics;

• Working with Journey Builder Email Studio Cloud Pages Contact Builder Content Builder and Analytics Builder;

• Working knowledge of AMPscript SQL HTML and CSS;

• Building and managing relationships across the business and other marketing functions;

• Navigating complex situations while applying firm policies and procedures to enable compliance across the network;

Preferred Knowledge/Skills:

• Understanding across marketing and sales capabilities including sales marketing brand and integrated content in a B2B context;

• Working knowledge of other marketing technologies including customer data platforms; and

• Working with leadership and the business to influence how the practice engages with the marketplace

Education (if blank degree and/or field of study not specified)

Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank certifications not specified)

Required Skills

Optional Skills

Desired Languages (If blank desired languages not specified)

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date