Account-Based Marketing (ABM) Campaign Manager

Get to know Marketing / The Department

Our Marketing Department is the heartbeat of Adjust's outreach efforts! With our dynamic events, product marketing, content, PR, inbound, and video teams, we're on a mission to ensure Adjust shines brightly on the global stage. Our group of storytellers help boost awareness among our valued customers, fuel our lead pipeline, and continue to elevate Adjust's global reputation in the industry.

Make an Impact/ The role:

Adjust is looking for an experienced ABM Campaign Manager with broad Demand Gen and performance Marketing knowledge to plan and execute ABM and Demand Gen campaigns with the goal of driving high-value target account opportunities and high-quality pipeline for our global Sales team.

The role offers an exciting opportunity to build out and take the lead on our existing ABM program, collaborating with colleagues across the wider Marketing and Sales teams to attract top brand names from a range of tech industries. You’ll have a top-class tech stack at your disposal to support you in maximizing multi-channel campaign performance to cement Adjust’s place as the go-to mobile Marketing tool for enterprise companies. Campaigns are multi-channel, and partnering successfully with key stakeholders throughout the company will be essential for success.

• You’ll count the Sales leaders, AEs, and SDRs amongst your closest allies, regularly aligning with them on strategy and sharing 360-degree feedback on campaign performance and reception across global markets
• The design and content teams will support you in generating high-quality collateral for your strategic plays
• You’ll have your ear to the ground on industry developments and work closely with the Product Marketing team to raise awareness of our latest award-winning product releases, as well as ensure a steady flow of case studies to include in campaigns  
• Integrated Marketing will help you maintain a consistent message across regional campaigns and in-person events
• You’ll work with your fellow Demand Gen specialists to ensure cross-channel campaigns are fully aligned and launched in a timely manner for the highest possible impact

Empower Your Potential/ Responsibilities:

• Collaborate with Sales directors and Marketing ops to define target account lists to include in campaigns whilst ensuring data is enriched, clean, and up-to-date
• Define ABM metrics to accurately attribute campaign impact on opportunities, pipeline, and influenced deals
• Take a creative and innovative approach to produce ABM campaigns that complement existing Sales and Marketing programs with the overall goal of driving opportunities, increasing ACV, and building sales pipeline
• Apply an experimentation mindset and partner with Content and Product Marketing to create targeted messaging with a test, learn and optimize approach
• Leverage Email Marketing and wider Marketing functions, as well as the SDRs, to execute programs with a unified voice across all channels
• Take a data-driven approach, collaborating with the in-house analysts to monitor and report on target account intent, engagement, buyer stage progression, opportunity, and pipeline generation, as well as supporting SDRs with account prioritization at each stage
• Evangelize and educate on ABM within the Marketing and team and wider Adjust organization
  

Bring Your Knowledge/ Experience & Qualifications: 

• A data-driven, tech-focused, and analytical thinker with a proven ability to successfully own and manage projects
• Experience in building and managing an ABM program and ambition to take the lead in steering ABM strategy
• Familiarity with the ABM toolkit and experience using 6sense, Demandbase, or similar platforms
• Growth Marketing/Demand Gen experience and strong knowledge of key advertising platforms like Linkedin, Google Ads, and Meta
• Demonstrated ability in multi-channel B2B Marketing (ideally within enterprise SaaS)
• Familiarity with CRM, Sales, and Marketing automation tools (Salesforce, Hubspot, Drift)
• A track record of driving pipeline growth from target account lists
• A structured and methodical approach to work and an ability to work to tight deadlines with quick turnaround times
• Confident and structured communication style with an ability to showcase the value and impact of ABM to key stakeholders as well as the broader business
• Experience managing external relationships with platform account managers/ad agencies

Enhance Your Experience / Perks & Benefits:

• Opportunity to make an impact on the ad-tech industry working for a forward-thinking leader in the space
• International, diverse teams with a strong focus on transparency, feedback and fun
• Education opportunities for ongoing professional development & continuous learning
• Company onboarding program where you’ll learn the ins-and-outs of our product with your fellow newbies
• Flexible workplace policy, allowing you to work either from home or our office space 
• Generous vacation policy with flexible vacation days
• Additional health insurance
• Group life assurance
• Wellbeing support with qualified therapists
• Paid parental leave to support you and your little ones
• WFH program with remote online events (Coffee chats, team events, games, etc.)
• Monthly perk stipend to choose the perks that matter most to you