Account Strategist, Health
Company
Dotdash Meredith
Location
New York City, NY
Type
Full Time
Job Description
About Your Role:
We’re looking for an Account Strategist to play an integral role in growing new and existing business with the industry’s top pharmaceutical and health clients. With your critical thinking, tenacity and analytical skills, you will partner with sales, marketing and ad operations pre-to-post-sale to ensure our premium advertising campaigns exceed performance goals across the Dotdash Meredith brands. You will leverage your strong communication skills to collaborate with internal teams and clients to bring campaigns to life to drive success for Dotdash Meredith Health. You are a growth-oriented, positive self-starter that proactively uncovers ways we can improve our ad offerings and services we provide clients.
About Your Contributions:
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Pre to post sale digital campaign management. Act as the subject matter expert for all aspects of your campaigns and embody white glove service as the internal and external point of contact for execution
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Demonstrate a full understanding of account management & media planning; proactively identifies ways to improve campaigns and overall business
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Present performance insights at client meetings and provide actionable recommendations in the pre-sale phase resulting in incremental budgets.
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Proactively identify growth opportunities for pharma/health accounts and overall operations and drive solutions.
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Ensure that the client’s strategy is communicated, understood and worked across all teams to execute against client KPIs.
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Reconcile billing and campaign delivery on a monthly basis with internal and external finance teams.
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Partner with Ad Operations for impeccable order implementation, creative QA, and optimization. Manage performance and pacing through partnership.
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Diligently monitor campaign delivery and performance; identify proactive optimization recommendations to maximize client satisfaction and upsell opportunity
About You:
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3-5 years of experience at an advertising agency, publisher or ad tech company. Pharma or Health focused account experience is a plus.
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Demonstrated success at working with cross-functional teams in a fast-paced environment with pre to post sale campaign execution.
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Strong understanding of DFP/DCM, Microsoft Office, Salesforce
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Familiarity with comScore, IAS, DV, Crossix and IQVIA
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Motivated problem solver who will proactively troubleshoot and create solutions. Analytical thinker with strong Excel skills.
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Strong communicator and relationship builder who has a constant focus on customer success
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Positive attitude and driven to make things happen (and have a ton of fun along the way)
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College degree required
Date Posted
04/25/2024
Views
28
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