Apple Games - WW Marketing Manager

Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job, and there's no telling what you could accomplish! The Apple Games app is the new home for your games-and the friends you play them with-on Apple devices, and we’re seeking an exceptional marketer to lead marketing efforts for this new product. This role will drive the strategic planning and execution to market the new Apple Games app, directly leading all marketing campaigns and initiatives-from plan and brief development through launch. As the marketing lead for our newest app, this role will be responsible for delivering successful worldwide awareness and acquisition marketing initiatives that help make Apple Games a success. Description This role will lead end-to-end marketing efforts for the Apple Games app. You will collaborate closely with a variety of cross-functional teams-including channel leads, creative, product, editorial, and business teams-to define campaign objectives, strategy, messaging, and KPIs, ultimately delivering performant campaigns and initiatives. You will also partner regularly with international marketing teams around the world to execute tailored marketing activities and campaigns that resonate locally. Success in this role requires a builder’s mindset, and as the dedicated marketing lead for our newest app you will build marketing plans, learning agendas, and processes from the ground up. As the WW Marketing Manager for Apple Games, strong communication and collaboration skills will be critical to your success, including the ability to influence and drive consensus. You will regularly craft and deliver flawless presentations to senior audiences, distilling complex information into clean and compelling narratives. This role also requires a blend of creativity and analytical prowess, bringing ideas to help us break through the noise with attention-grabbing marketing while also understanding how to measure the success of those initiatives. This role sits at the intersection of strategy and execution, playing a critical role in the Apple Games app’s success. Minimum Qualifications • 9+ years of experience in integrated consumer marketing, including experience in the mobile gaming industry • Passion for gaming, with affinity for mobile games • Proven ability to build comprehensive marketing plans and briefs encompassing market context, competition, target audience, and performance metrics • Experience collaborating closely with international and/or regional marketing teams in other markets to deliver global campaigns • Analytical skills and a data-driven mindset; experience using data to optimize strategy, performance, and business impact • Exceptional interpersonal skills; thrives working on highly collaborative projects, effective at building consensus, fostering trust, and handling decisions with ease while navigating ambiguity • Strong project management skills, including experience overseeing multi-stakeholder execution of highly complex campaigns and initiatives • Excellent written and verbal communication skills, along with storytelling skills, including the ability to create and deliver compelling presentations to executive audiences • Ability to work with international teams in other time zones Preferred Qualifications • An innovative thinking with knowledge of how to incubate creative marketing activations that break through - and proven ability to execute those ideas • Experience directly leading campaigns in non-US markets preferred • Previous experience working within a large technology company preferred • Agency-side experience is a plus Pay & Benefits At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $182,600 and $274,500, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits. Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant . Submit Resume