Assistant Brand Manager - Luxury Whisky

About Us

Diageo Moet Hennessy Thailand (DMHT) is a leading international premium alcohol business in Thailand. Our strong brands include Johnnie Walker, Hennessy, Smirnoff, Moet & Chandon, Captain Morgan, Bailey's Irish Cream and Tanqueray.

Since our establishment in 1983, Diageo Moet Hennessy (Thailand) Limited has come a long way. With our operational focus on delivering the highest level of customer satisfaction, we have become the prominent market leader in premium, deluxe and super deluxe drinks. Our extraordinary people, with their courage and determination, have made our journey a successful one.

Join us today and experience the celebration of life that we embody every day, everywhere.

About the Role

We are looking for an outstanding Assistant Brand Manager to accelerate the growth for our luxury portfolio! As our Assistant Brand Manager, you will be responsible for supporting the execution of our global brand's strategy in Thailand and leading cross-functional teams to achieve performance success and brilliant execution.

Responsibility

• Partner with our Brand Manager to accelerate the performance of our luxury portfolio in Thailand by executing exciting, dynamic growth drivers aligned with our annual strategies and priorities.
• Deliver in-market ATL and BTL communication strategy to brand awareness and relevance in accordance to Diageo's brand toolkits and vision.
• Support the execution of large-scale, experimental programs to build brand equity nationwide.
• Support our Brand Manager in activating exciting programs to provide excellent Sales support and unlock Sales momentum.
• Work closely with external agencies to develop local activation plans, including media, PR, and on-ground activation.
• Highlight data-driven insights from post-campaign reviews and research to unlock new opportunities and optimise future programme performance, ensuring continuous growth for the portfolio.
• Roll out global growth drivers alongside our Brand Manager, where relevant, with an exceptional standard of execution.
• Be a key part of the launch of new innovations within luxury portfolio future pipeline to increase performance and market share.

Financial Accountability

• Contribute to the efficient utilization of brand promotion budgets by recommending effective spending allocations.
• Support the achievement of brand sales targets by contributing to the development of marketing initiatives.
• Monitor brand performance metrics and identify opportunities to improve ROI.

Market Complexity

• Focus on the luxury portfolio within the Thai market, understanding the target audience and competitive landscape.
• Collaborate with cross-functional teams to develop and implement brand strategies tailored to the luxury segment.
• Analyze market trends and competitor strategies to identify opportunities and mitigate risks.

People Management

• Work closely with internal stakeholders (Brand Manager, Marketing, Sales, Consumer Insights, regional team) to ensure alignment and effective execution of brand initiatives.
• Collaborate with external agencies and partners to support brand activities.
• Communicate effectively and influence stakeholders to achieve shared goals.

About You

• Bachelor degree with at least 2 years of relevant marketing experience in Brand Management or Trade Marketing roles, preferably within the FMCG industry
• Strong understanding of the luxury market and consumer behavior.
• Excellent communication and presentation skills.
• Performance driven outlook, with keen interest in tracking and translating data into actionable plans
• Strong interest in learning more about luxury consumers
• Highly organised, driven and resilient to overcome hurdles and deliver brilliant campaigns on time
• Passionate and curious mindset, with exceptional team player capabilities
• Strong communication skills with ability to read, write and speak in both Business Thai as well as Business English

Diversity Statement

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageoto realize its ambition, we depend on having diversetalent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.