Associate, Advertising Operations
Company
Canvas Worldwide
Location
Marina Del Rey & Playa Vista
Type
Full Time
Job Description
Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.
Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Starz and McDonald’s (to name a few…).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.
THE ROLE
**Onsite 2 days per week in the Playa Vista, CA office.**
The Associate, Platforms & Technology will be responsible for ensuring the successful, on-time and high-quality implementation of digital marketing campaigns in conjunction with other activation and investment teams. They will report to a direct supervisor and be responsible for accurate and efficient trafficking of our digital ad campaigns across multiple advertisers. Their primary tasks will include trafficking and monitoring digital marketing campaigns in CM360 for Autos, DAT and Entertainment clients. This person will be able to quickly learn and develop in-depth knowledge of ad serving and measurement tools to solve technical issues and improve process efficiency.
RESPONSIBILITIES
Day-to-Day
· Receive media plan details from investment team and implement within ad server accurately
· Troubleshoot ad campaigns for delivery issues and technical concerns
· Learn and master the processes and systems related to trafficking and workflow management of digital advertising campaigns
· Deliver a quality of work and communication that is thorough and professional
· Create, submit and QA floodlight requests to measure site traffic and media effectiveness
Team Support
· Participate in meetings with direct, activation and investment teams
· Act as a resource for other activation and investment teams when issues and questions arise
· Alert team members of internal tool issues and contribute to documentation of best practices and trafficking processes
Digital Tracking Technologies
The Associate should learn and maintain expertise in digital marketing technologies essential to digital deployment, tracking and optimization, including:
· Ad servers (CM360)
· Bulk-trafficking and automation tools (Bulkdozer, RPA bots)
· Viewability and ad verification (Moat, DoubleVerify, IAS)
· Audience Verification and brand study partners (Dynata, Nielsen)
· Digital media activation workflow
Qualifications
- Attention to detail and the ability to manage time effectively is crucial
- Working knowledge of Excel, Word, and PowerPoint and/or similar presentation tools
- Strong organizational and analytical skills
- Interest in learning digital activation platforms
- Proactive, organized, dedicated and a team player
- Excellent interpersonal, written and oral communication skills
Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring
Date Posted
05/31/2024
Views
3
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