Associate Digital Analytics Specialist

Typeform is fully remote by design. For this role we can hire candidates based in Spain

About the Role

We’re looking for an Associate Digital Analytics Specialist to join our Data Tracking team within the Technology organization. This is a high-impact role focused on enabling high-quality reliable data from our product website and third-party tools making it accessible and actionable for teams across Product Marketing Engineering and Data.

In this role you’ll be a vital contributor to our data ecosystem ensuring data is accurately collected processed and routed to our data warehouse marketing platforms and product platforms. You’ll also play a key role in our data governance strategy including cookie management.

What you’ll do

• Contribute to tracking plans: You'll help drive the high-level definition of tracking plans for new product features marketing campaigns and web experiences learning to connect business goals to clear data requirements.

• Maintain data standards: You'll work to ensure event naming metadata structure and data formats align with our existing data ecosystem (e.g. Segment Google Analytics data warehouse) leveraging our documentation and collaborating with peers.

• Be the translator: You'll collaborate with Product Marketing and Engineering to convert business needs into clear actionable tracking specifications acting as the key link between strategy and technical execution.

• Manage key tools: you'll oversee the implementation and maintenance of tracking using essential platforms like Segment and Google Tag Manager. We value an eagerness to dive in and master these tools.

• Facilitate integration: you'll coordinate closely with Engineering teams to guide the seamless and accurate integration of tracking across web and product environments—this is a partnership where you provide the data requirements.

What you bring

• Foundation in digital data: you are familiar with web analytics digital tracking or marketing data ideally from previous experience with SaaS or e-commerce.

• Familiarity with the stack: you are eager to master tools like Tag Management Systems and key analytics platforms like Google Analytics Amplitude and Segment.

• Experience tracking impact: you have experience with implementing tracking for marketing performance including conversions impressions and custom events ensuring the data captured aligns with business outcomes.

• Understanding user journeys: you grasp the concepts of user identification (anonymous vs. known users) conversion tracking models and how to define channel attribution.

• MarTech exposure: you have basic knowledge of marketing platforms such as Google Ads Meta Business Manager LinkedIn Ads etc. and are familiar with cookies and user consent concepts. Bonus if you have worked with a Consent Management Platform (CMP) such as OneTrust in the past!

• Collaborative mindset: you've worked with diverse teams (Product Marketing Engineering) and are adept at translating data requirements into concrete steps for implementation. Your ability to communicate clearly is a huge asset.