Associate Digital Marketing Specialist

We’re Looking For An: Associate Digital Marketing Specialist who will partner with on-line buying tools, agencies, and sites/publishers to plan, buy and traffic digital media. Ingest research and data, boil it down to relevant insights, plan the media and then clearly and succinctly execute the plan to increase revenue for various offers while achieving the profitability target.

Location: Woodland Hills, CA or Remote

What You’ll Be Doing:

• Create online sales funnels in Salesforce CRM through record creation and management.
• Compile results from A/B tests and recommended actions or mitigations. Implement and monitor results of A/B and landing page testing. 
• Work closely with colleagues across multiple departments, including: Marketing, Video Editing, IT, and Design to drive front end sales. 
• Drive optimizations, split testing and driving revenue on the branded website
• Analyze web metrics, provide campaign effectiveness reports and perform optimizations when appropriate to improve media performance
• Participate in development and management of effective customer acquisition funnels and buys under the supervision of the Manager, Digital Marketing.
• Optimize and grow media buys such as bid adjustments, budgeting, creative testing and data reporting on all our available traffic sources including but limited to Taboola, Outbrain, Facebook, Google Ads, etc. 
• Stay apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets
• Develop and fosters strong relationships with media partners
• Perform other duties and projects as assigned

Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• Creative thinking; excellent organization skills and high attention to detail; and the ability to build strong relationships and exercise excellent follow-up
• Detail oriented and proficient at managing projects and able to organize, prioritize and structure workload
• Work efficiently within a fast-paced, results-driven environment
• Must have a robust willingness to learn, support, and actively participate in the growth of the business
• Capable of working rapidly under pressure, individually and in team settings, and possesses a lust for the unending demands of the advertising world.
• Passion for the digital media space in health & wellness, personal development, and everything in between
• 0-1 year digital marketing experience with basic familiarity in acquisition marketing
• 1-2+ years digital marketing experience with familiarity in acquisition marketing 
  
• 1 year+ experience managing and optimizing an ecommerce website (coding experience not required)
  
• Familiarity with digital advertising platforms
  
• Familiarity  in online direct-to-consumer marketing 
  
• Familiarity  working in Salesforce CRM
  
• Familiarity with A/B Testing 
  
• Familiarity with HTML/CCS & Adobe Premiere
  
• Basic experience in spreadsheets (Microsoft Excel and Google Docs)
  
• High School Diploma or GED Equivalent
• Bachelor’s degree in Marketing or related field, preferred