Associate Director, Analytics (Marketing Analytics)

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA 

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

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In a Nutshell:

The Analytics team ensures the integrity and accuracy of Vayner’s client offerings, an essential piece of delivering Vayner’s core value proposition.  Using diverse data sets, we create a holistic picture of media performance across advertising platforms, and collaborate with client teams to shape that data into a larger story.  We support the development of data-driven, actionable recommendations for our clients, with the speed, accuracy, and judgment required for success in today’s dynamic media environment. 

This position will be required to work out of the NYC office two to three days a week. 

What You’ll Do:

• Lead measurement framework development and execution in collaboration with client brand teams, agency media, and strategy teams to evaluate and improve media plan success.
• Conduct performance reviews of organic social content, identifying top-performing assets, recommending amplification strategies, and monitoring progress against established KPIs.
• Align internal and external stakeholders on measurement objectives by clearly defining and communicating primary KPIs, ensuring a shared understanding of success metrics.
• Manage ad hoc analysis requests with efficiency, prioritizing workflows and advocating for team bandwidth when necessary.
• Advise paid media teams on the setup and execution of tests, ensuring they align with learning agendas and broader client objectives.
• Apply advanced analytical and strategic problem-solving skills to deliver actionable insights that address client business challenges.
• Synthesize insights from multiple data sources to provide clients with clear recommendations for optimizing media plans and achieving business goals.
• Oversee junior analysts, ensuring analytical excellence and fostering their growth through guidance, feedback, and development opportunities.
• Champion the development and adoption of agency best practices in media analytics, including measurement, reporting, and learning agenda creation.
• Build and nurture strong relationships with clients and cross-functional agency teams, fostering a collaborative and inclusive environment.

What You’ve Got: 

• A minimum of 5–8 years of experience in analytics, including hands-on platform expertise, conducting advanced analyses, and leading technical workstreams. 
• Experience leading media performance discussions, identifying top-performing content, and providing strategic recommendations.
• Demonstrated capability to manage dashboards across brands and oversee analytics projects from concept to completion. Strong organizational skills with the ability to discern priorities and take swift action.
• Familiarity with performance marketing analytics.  Experience with data pipelines, ETL processes, and ensuring data hygiene. 
• Experience collaborating on platform-based measurement solutions (e.g., Meta Brand Lift, Twitter Sales Lift) and contributing to the development of MMM, MTA, or custom measurement approaches.
• Strong storytelling skills with experience using data visualization tools like Tableau or similar to present insights in a clear and actionable way for different audiences.
• Experience supporting junior team members' growth through guidance and feedback, while collaborating with senior leaders as needed. Committed to building a collaborative and inclusive team environment.
• Skilled in adapting communication styles for diverse audiences, confidently presenting complex ideas in clear, actionable terms. Experience advocating for recommendations to leadership in a respectful and results-driven manner.