Associate Director, Business Development & Strategic Growth
Company
Dotdash Meredith
Location
New York City, NY
Type
Full Time
Job Description
About The Position
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As the Associate Director, Business Development & Strategic Growth, youâll play a pivotal role in researching, ďŹnding, and pitching new business opportunities. Youâll use your strong research skills to identify and analyze categories and industries of interest. Youâll collaborate with our internal research teams to pull together insights on Dotdash Meredithâs category strengths, relevance, performance and business relationships. Using your exceptional marketing and critical thinking skills, youâll craft a narrative and pitch deck showcasing our brandsâ and organizationâs unique value and beneďŹt to potential partners. You enjoy forging meaningful relationships and are comfortable representing our brands and business to potential partners, including retailers, manufacturers, and DTC companies.
This role is well-suited to a proactive self-starter who is comfortable working independently and taking ownership of projects from beginning to end. With collaboration and support from teammates and colleagues along the way, youâll work with our editorial teams, research team, creative services, and external partners to craft winning strategies and stories that help grow our successful and established licensing business.
Hybrid 3x a week- New York
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 3 days per week.
About The Team:
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As the third largest licensor in the world, Dotdash Meredith has more than 15 trusted and iconic brands licensed across 20,000+ licensed products and services, available at retailers like Walmart and Dillardâs. Weâre looking for an experienced team member with strong marketing and critical thinking skills to help grow our licensing business and secure long-term, authentic, and successful licensing partnerships.
Weight % Accountabilities, Actions and Expected Measurable ResultsÂ
30%
Conducting research for growth, pitches and supporting materials
40%
Creating pitch structure, narrative, and presentation materials/decks
10%
Identifying growth opportunities with the wider team
10%
Participating in pitches and contract negotiations
10%
Maintaining records and tracking team progress/general project management
The Roleâs Minimum Qualifications and Job Requirements
Education:
Undergraduate degree required in marketing and/or equivalent experience; experience in licensing (retailer, manufacturer, licensor, agency, etc.) strongly preferred; media and/or brand experience a plus
Experience:
7-9 yearsâ experience in marketing, insights, pitch preparations, and growth strategy
Specific Knowledge, Skills, Certifications and Abilities:
- Excellent at communicating and collaborating with a wide range of teams and stakeholders
- Creative thinker with a passion for innovation and problem-solving
- Collaborative team player with the ability to build relationships and inďŹuence stakeholders at all levels of the organization
- solid understanding of licensing (DTR, manufacturing, DTC, etc.) and a foundational understanding of media
- A passion for ďŹguring out industry problems and pain points and their intersection with consumer needs
- A true self-starter who provides proactive ideas, understands organizational goals, and moves initiatives forward - with a proven track record of leading projects from start to ďŹnish and delivering business value
- An excellent communicator with outstanding research storytelling skills which allow you to draw out key insights; tailor compelling and engaging messages for different audiences
- Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (ďŹuent in Powerpoint or Google Slides)
- Highly organized and experience maintaining Airtable or other project management platforms like Asana or Notion
- Experience creating visually appealing, on-brand pitch decks either from scratch or with the use of templates
% Travel Required (Approximate): 5-10%
Date Posted
09/30/2024
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0
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