Associate Director, Global Marketing, ADDS - Hybrid

Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

Responsibilities:

• Participate in the development and execution of marketing and product strategies to achieve or exceed the business unit objectives of innovation and Growth for the Platform portfolio. This will include analyzing market and customer information, identifying new product innovations, optimizing product portfolio, launching new products and line extensions, pricing strategies and guidelines, etc.
• Support the Global Product Development System (GPDS) process as a core team member. Accountable for completion of respective marketing deliverables to ensure commercial excellence through collaborative efforts with all levels of other functional areas (e.g., R&D, Regulatory Affairs, Medical Affairs, etc.). Use fact-based data to inform key decisions, driving timely decision-making even in the face of incomplete information.
• Develop a global marketing and related launch plan for the assigned product platform that defines "how to win," including market development, evidence generation, marketing communications, pricing strategies, promotional strategies, and customer-facing associate training.
• Utilize and activate principles of segmentation, targeting and value proposition development. Develop content and strategies for promotional materials and programs including sales aids, advertising, digital campaigns, and external events, working with the Omnichannel Marketing team.
• Effectively partner with global marketing across business platforms, business platform leaders, Comm Dev, sales, regional and segment marketing and other functions to execute the Marketing Plan in line with business performance, vision, strategy and goals.
• Provide adequate and appropriate training and direction to sales and regional marketing. Inform customer targeting strategy for the product platform and actively participates in customer-facing activities, as needed, to accelerate customer capture.
• Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.

Must have a working knowledge in the following areas:

• Strategic Innovation
• Business and Financial Acumen
• Marketing Planning and Execution
• Commercial Excellence
• Action oriented with the ability to drive for results.
• Demonstrated strategic thinking and implementation skills; proven analytical skills with the ability to translate data into insights and actionable plans.
• Experience using internal phase-gate product development processes and market research and segmentation methodology preferred.
• Experience in developing and implementing comprehensive and detailed marketing plans.
• Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities. Proven ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
• Demonstrates effective communication and interpersonal skills, and can work internationally with diverse cultures.
• Negotiates and engages fearlessly in constructive challenge.

Qualifications and Experience:

• Bachelor's degree in Business, Marketing or Technical Discipline; MBA highly preferred
• 7-10 years' experience in a marketing, strategy or related function within healthcare, medical device and/or related industry.
• Pharmaceutical industry and/or medical device experience preferred.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

PDN

Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift