Associate Director of Advertising Analytics

Job Description:

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies in the US to the top of the list.

Pattern is the premier partner for global ecommerce acceleration and is headquartered in Utah's Silicon Slopes tech hub-with offices in Asia, Australia, Europe, the Middle East, and North America. Valued at $2 billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of best-led companies in America by Inc. More than 100 global brands-like Nestle, Sylvania, Kong, Panasonic, Sorel, Cariloha, and MegaFood-rely on Pattern's global ecommerce acceleration platform to scale their business around the world. We place employee experience at the center of our business model and have been recognized as one of America's Most Loved Workplaces®.

We need an Associate Director of Advertising Analytics to help transform our online advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are able to turn data into profitable insights for our customers and partners alike. We are looking for someone with extremely high standards who is efficient and not afraid to roll up their sleeves and do what it takes to help our partners be successful. If you are a quick and deep thinker who loves data, stats, and finding creative solutions, we encourage you to apply. This is a full-time role and will work a hybrid schedule (three days in office, two days remote per week) based in Lehi, Utah.

Frequently Asked Questions

What is a day in the life of an Associate Director of Advertising Analytics?

• Lead a team of 3-5 analysts, including achieving team metrics, delivering regular training, and encouraging outstanding partner experience across team
• Identify challenges and develop sustainable solutions for both the Advertising Strategist team and Digital Marketing teams
• Build a marketing tech roadmap that enables our team's vision of becoming the global leader in ecommerce demand generation
• Assist with reporting, automation and prioritization across data applications
• Contribute ideas and develop solutions to dynamic challenges across ecommerce ecosystems
• Anticipate market changes and business opportunities and develop strategies to stay ahead of them
• Work directly with brand managers to ensure all advertising goals are aligning with overall brand strategy

What will I need to thrive in this role?

• Extensive experience with Amazon, ad strategy, or overall ecommerce growth management
• Advanced capabilities in Excel, SQL, Python with strong visual reporting skills
• Exceptional analytical abilities, preferably within ecommerce
• Bachelor's degree in marketing, business, statistics, business administration, strategy, economics or related field
• In-depth understanding of online marketing metrics (CPA, CPM, CPC, LTV)
• Strong analytical, data-driven mindset, and a good overall intuition for numbers and data

Preferred Qualifications

• Previously managed a team of 3 or more people
• MBA or other advanced degree
• Past experience working in a high-stakes business environment
• Knowledge and experience with advanced bid automation, like Marin or DS3
• Experience working with large keyword portfolios
• Proven success in process improvement, creative problem solving, and business strategy

What does high performance look like?

• You are agile and experimental, bringing new ideas and moving fast to achieve goals
• You are self-driven, organized, and proactive mindset with high ethical standards
• You love web analytics, attribution models, and are up to speed on all the latest trends
• You follow through with all assignments in a timely manner
• You give 100% to all tasks and projects you are given
• You dive deep into the data to draw conclusions, solve problems, and find connections
• You think quickly, adapt easily, and provide exceptional results for partners
• You see beyond the scope of your own responsibilities and deliver holistic solutions
• You will take full ownership of your projects and follow through to completion

What is my potential for career growth?

You will learn valuable skills in ecommerce marketing, leadership, and marketplace strategy as well as build relationships with department leaders at Pattern and brand executives. These skills and relationships can lead to career advancement within the company. We are passionate about developing our amazing talent and providing excellent opportunities for career growth within Pattern.

What does success look like in the first 30, 60, 90 days?

• In the first 30 days, you'll begin rolling out a development roadmap, hiring new team members to bring that roadmap to life. You will also get familiar with our brand partners and their needs, and build relationships across multiple channels and departments
• After 60 days, you'll be able to assess challenges and needs, offer standardizable, data-driven insights, and contribute to building solutions
• After 90 days, you'll own processes and be fully accountable for developing strategies and solutions to support Pattern's continued growth

What is the team like?

You will work with the other Associate Directors, Ad Strategists, and your team of analysts and be supervised by the Vice President of Advertising and Digital Marketing. You will also be mentored by the team of directors and meet with them on a regular basis to discuss your performance. This team is data driven and results oriented. You will collaborate regularly with members of your team to implement actionable solutions. Ideas and input are encouraged from all members.

Sounds great! What's the company culture?

We are looking for individuals who are:

Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.

Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner's expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

Team of Doers- Someone who is a part of team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

How can I stand out as an applicant?

• Be prepared to talk about professional accomplishments with specific data to quantify examples
• Be ready to talk about how you can add value and be the best addition to the team
• Focus on mentioning how you would be partner obsessed at Pattern
• Be prepared to talk about any side projects related to data and analytics

What is the hiring process?

• Initial phone interview with Pattern's talent acquisition team
• Video interview with a hiring manager
• Onsite interview with a panel of department leaders
• Professional reference calls
• Executive review
• Offer

How can I stand out as an applicant?

• Be prepared to talk about professional accomplishments with specific data to quantify examples
• Be ready to talk about how you can add value and be the best addition to the team
• Focus on mentioning how you would be partner obsessed at Pattern
• Be prepared to talk about any side projects related to data and analytics

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include

• Unlimited PTO
• Paid Holidays
• Onsite Fitness Center
• Company Paid Life Insurance
• Casual Dress Code
• Competitive Pay
• Health, Vision, and Dental Insurance
• 401(k) Matching

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.