Automation and Personalization Lead

The Role

The Automation and Personalization Lead will define and drive the strategy for marketing automation and applied machine learning at Gametime. Focused on CRM and SEM channels this cross-functional role will partner with marketing analytics and engineering to develop and deploy ML-powered systems that improve targeting enable personalization and increase efficiency across campaigns.

You will work across the entire lifecycle of ML application—from strategy and ideation through to model deployment and measurement. Your work will shape how fans are engaged retained and reactivated through intelligent automated and highly personalized marketing.

Key Responsibilities

• Partner with CRM and paid marketing teams to identify opportunities for automation advanced audience segmentation and predictive targeting.

• Design and implement machine learning models to support marketing use cases including churn prevention LTV forecasting and event affinity scoring.

• Enable personalization at scale through dynamic content optimization send-time optimization and cross-channel orchestration.

• Drive SEM innovation by operationalizing ML-based bidding keyword optimization and creative testing strategies.

• Lead adoption of advanced automation capabilities across ad platforms including Google Meta and programmatic systems.

• Partner with Engineering and Analytics to ensure the right data infrastructure pipelines and experimentation frameworks are in place to support automation.

• Own the roadmap for ML and marketing automation aligning it with company growth goals and marketing priorities.

• Serve as the primary bridge between marketing stakeholders and technical teams ensuring solutions are business-relevant and measurable.

• Champion best practices in experimentation incrementality measurement and performance monitoring for ML models.

Key Competencies

• Deep understanding of applied machine learning and its application in real-world marketing scenarios.

• Experience working cross-functionally across Marketing Analytics and Engineering teams.

• Strong program and project management skills; able to lead end-to-end initiatives and deliver results.

• Comfortable navigating ambiguity and building new capabilities from the ground up.

• Exceptional communication and stakeholder management skills.

• Analytical mindset with a strong grasp of experimentation testing and measurement methodologies.

• Passion for building smarter more relevant customer experiences through data and technology.

Requirements

• 6+ years of experience in data science marketing technology or performance marketing roles.

• 2+ years in a lead or strategic capacity managing cross-functional initiatives.

• Proven success deploying ML or automation in CRM paid media or personalization use cases.

• Hands-on experience with ad platforms (Google Ads Meta programmatic) and CRM/marketing automation tools (e.g. Braze Iterable Salesforce Marketing Cloud).

• Experience building and deploying machine learning systems in production environments.

• Strong understanding of marketing KPIs campaign structure and customer lifecycle strategy.

Nice to Haves

• Experience with experimentation platforms (e.g. Google Ads Experiments) and causal inference methods.

• Familiarity with app-based attribution SKAN and incrementality measurement.

• Background in ticketing marketplaces e-commerce or other high-frequency transactional industries.

• Familiarity with marketing cloud technologies data infrastructure or feature store design.

Why Gametime

This role is a rare opportunity to drive innovation at the intersection of marketing and machine learning. You'll own the roadmap for automation and personalization across two of Gametime’s most critical marketing channels. With full visibility into the impact of your work—from model performance to revenue outcomes—you'll help shape the future of growth at Gametime. If you're excited by high-leverage problems real-world ML application and measurable business impact this is your role.

What We can Offer:

• Flexible PTO

• Competitive salary & equity package

• Monthly Gametime credits for any event ($1200/yr)

• Medical dental & vision insurance

• Life insurance and disability benefits

• Diverse Family-forming benefits through Carrot Fertility

• 401k HSA pre-tax savings programs

• Company off-sites and meet-ups

• Wellness programs

• Tenure recognition

At Gametime pay ranges are subject to change and assigned to a job based on specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities experience and available budget.

United States - Pay Range

$154925—$182265 USD