B2B Engagement Marketing Manager

Job Description

The Washington Post is seeking a dynamic and results-oriented Enterprise, WP Intelligence & Professional Products Engagement Marketing Manager to join our growth team. In this pivotal role, you will lead strategic efforts to maximize engagement, drive usage, and enhance overall retention of consumers of our B2B products.

Reporting to the Associate Director of Engagement and Retention, you will collaborate closely with cross-functional teams, including sales, product, data science, analytics, finance, and brand marketing, to design and execute comprehensive engagement strategies. Your technical, creative, and analytical expertise will be crucial in developing personalized experiences that resonate with our enterprise and professional product consumers.

Motivation

• You are committed to advancing The Washington Post's mission of becoming the world's leading news organization.
• You are passionate about utilizing data to inform and enhance digital marketing strategies that drive subscriber engagement and retention.
• You foster a team environment that values open communication, continuous learning, and innovative problem-solving.

Responsibilities

• Lead the strategy and execution of marketing campaigns aimed at building loyalty, improving engagement, and increasing usage from enterprise and professional product customers. Enhance the customer journey across all touchpoints and channels.
• Partner with stakeholders across sales, brand marketing, product, news and analytics to develop, execute, and project manage when necessary engagement initiatives that align with broader business objectives and enhance the group subscriber experience.
• Oversee the creation and optimization of subscriber journeys to ensure proper onboarding and long-term usage.
• Implement and refine CRM strategies based on consumer insights, utilizing data to optimize and personalize engagement and retention efforts.
• Develop and implement strategies tailored to different cohorts/sectors, ensuring targeted and effective engagement.
• Identify and capitalize on opportunities to enhance engagement through automated, triggered marketing campaigns that resonate with individual consumer needs and behaviors.

Requirements

• Bachelor's degree or 5+ years of professional experience in digital media, marketing, or eCommerce, with specific experience in subscription-based business models.
• Experience working with B2B consumers and with internal Sales teams preferred
• Strong analytical skills and proficiency in data tracking and analysis tools for interpreting customer data, identifying trends, and optimizing marketing efforts.
• Highly detail-oriented with excellent project management skills, ensuring effective execution of marketing initiatives and timely delivery of results.
• Demonstrated ability to monitor campaign impact, interpret A/B test outcomes, and identify performance trends to drive continuous optimization.
• Strong collaborative mindset with a proactive approach to problem-solving and a commitment to continuous improvement.
• Strong communication, leadership, and emotional intelligence, enabling effective management of relationships and team dynamics.
• Proficiency in various marketing tools, with foundational skills in copywriting and graphic design to support campaign execution across multiple platforms.

Compensation and Benefits

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:

• Competitive medical, dental and vision coverage
• Company-paid pension and 401(k) match
• Three weeks of vacation and up to three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources
• Backup care and caregiver concierge services
• Gender affirming services
• Pet insurance
• Free Post digital subscription
• Leadership and career development programs

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

The salary range for this position is:
91,800.00 - 153,000.00 USD Annual

The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

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