B2B Growth Marketing Strategist

Job Description

Join the team redefining how the world experiences design.

Hey g'day mabuhay kia ora 你好 hallo vítejte!

Thanks for stopping by. We know job hunting can be a little time-consuming and you're probably keen to find out what's on offer so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney Australia but we engage our Contractors and Freelancers all over the world to help us meet our crazy big goals. As a Contractor or Freelancer at Canva you can work remotely in the country listed in this job ad meaning you have ultimate flexibility. Wherever works for you works for us.

This is a 12-month full-time contract role.

What you’d be doing in this role

We’re looking for a Growth Strategist to scale Canva Enterprise in key industry verticals aligned to our ICP. You’ll own go-to-market strategies that drive acquisition expansion and pipeline — working closely with Marketing Sales and Product to bring them to life.

This is a cross-functional role where you’ll align teams around strategy turn insights into action and run campaigns and experiments that deliver real business impact. You’ll build the strategy execute it and continually refine it based on what we learn — bringing structure to ambiguity and using data to guide decisions.

If you thrive in fast-paced environments enjoy solving complex growth problems and can act as both a leader and an operator this is your chance to make an impact inside a company with serious momentum.

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start but this will likely evolve.

At the moment this role is focused on:​​​​

• Growth Marketing Strategy: You’ll lead the development prioritisation and execution of go-to-market strategies that scale Canva Enterprise within key verticals (s) - partnering closely with the B2B Verticals lead Product Marketing Sales Content and Product

• Tactical Execution: You’ll lead the delivery and optimisation of marketing tactics - you’ll translate growth strategies into clear briefs and work with leads across performance marketing lifecycle web events and other teams to activate your strategy

• Experimentation & Flywheels : You’ll design and run growth experiments and identify opportunities to build scalable flywheels that drive acquisition expansion and/or adoption

• Operational Excellence: You’ll help set up the right creative cadences workflows and resourcing needed to move fast and scale what works

• Measurement & Insights: You’ll define what success looks like - working with Data and Marketing Ops to build/iterate dashboards and ensure insights inform iteration.

• Playbook Development: You’ll codify your learnings into repeatable frameworks that inform how Canva scales vertical marketing across industries

You're probably a match if​​​​​​

• You have experience in growth strategy or growth marketing roles ideally within a B2B SaaS environment.

• You’ve owned go-to-market strategies for specific customer segments ICPs or verticals — and have a track record of delivering measurable impact.

• You understand a wide range of marketing levers and channels — from performance and lifecycle marketing to web and content — and know how they work together to drive scalable growth.

• You bring a sharp analytical mindset and feel confident diving into data interpreting trends understanding statistical significance and collaborating with analysts to turn insights into action.

• You’re comfortable engaging with a diverse range of stakeholders including senior leaders and are skilled at influencing through collaboration and strategic communication.

• You think in systems take ownership stay persistent in the face of ambiguity and sweat the details that drive results.

About the team

Canva’s B2B growth marketing team is on a mission to help organisations achieve their goals and grow with Canva. Our goal is to become a widely loved and used workplace product across the globe. As part of that mission we’re focused on driving awareness for Canva as an all-in-one workplace design tool launching our new Canva Enterprise product and we’re responsible for the acquisition adoption and expansion of workplace teams onto Canva. We do this by identifying areas of high impact building growth strategies and launching experiments across our GTM motions. We specialise across all marketing channels and we embed our hypotheses with data and insights to drive clear business value.

Other stuff to know

We make hiring decisions to engage contractors based on your experience skills and passion. When you signify interest in the Project please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that contractor-accreditation meetings are conducted virtually.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Check out lifeatcanva.com for more info.