Bilingual Mandarin Marketing Specialist

Mandarin Bilingual Marketing Specialist At RSMCo, we are passionate about helping people achieve their dreams of starting or growing their families through fertility-focused services. We are a dynamic team dedicated to making a positive impact on our clients' lives. We are seeking a skilled and compassionate Marketing Specialist to drive our mission forward. The Marketing Specialist will execute and optimize marketing efforts, focusing on content, advanced SEO, data analysis, and CMS management. This role involves hands-on experience with all facets of digital marketing, including AI-driven campaign management, personalized content development, predictive analytics research, and real-time performance analysis. The ideal candidate will bring a well-rounded marketing skill set, a passion for making a difference in the fertility field, and the ability to support integrated marketing initiatives across teams. Responsibilities: ● Content Development & AI Integration: Assist in planning, creating, and optimizing engaging, informative, and personalized content across various platforms. Leverage AI tools for content generation, optimization, and audience targeting to empower individuals and families in their fertility journey. ● Advanced SEO & SERP Dominance: Implement and manage sophisticated on-page and off-page SEO strategies to enhance organic search performance. Conduct advanced keyword research, optimize for semantic search, and implement schema markup to increase visibility and traffic. ● Data Analysis & Predictive Insights: Analyze data from multiple sources (e.g., Google Analytics 4, CRM, advanced SEO tools) to track campaign performance, monitor KPIs, and identify opportunities for improvement. Generate predictive insights and actionable recommendations to refine marketing strategies. ● CMS Management & UX Optimization: Oversee and maintain content within the CMS, ensuring updates are accurate, optimized for SEO, and consistent with brand messaging. Focus on enhancing user experience (UX) and conversion rate optimization (CRO) within the CMS environment. ● Market Research & Competitive Intelligence: Conduct in-depth market and competitor research, leveraging data analytics to identify emerging trends and gather strategic insights. Support the development of targeted and impactful content and campaigns. ● Cross-functional Campaign Leadership: Work seamlessly with cross-functional teams, including content creators, designers, and digital strategists, to execute cohesive, multi-channel marketing campaigns that resonate with our audience. ● Brand Consistency & Ethical Compliance: Ensure all content adheres to brand guidelines and regulatory standards specific to the fertility industry, maintaining a compassionate, professional, and ethically compliant tone throughout. ● Continuous Innovation & Skill Development: Stay updated on industry trends, fertility-related topics, and cutting-edge digital marketing best practices, applying new knowledge to strengthen marketing initiatives and drive continuous improvement. Qualifications: ● Knows Mandarin ● Experience: 3-5 years of experience in marketing, with demonstrated expertise in content creation, advanced SEO, data analysis, and CMS management. ● Technical Skills: Proficiency in advanced SEO tools (e.g., SEMrush, Ahrefs), analytics platforms (e.g., Google Analytics 4), and CMS software (e.g., WordPress). Experience with marketing automation platforms (e.g., HubSpot, Marketo) and AI/ML marketing tools. ● Analytical Acumen: Strong understanding of digital marketing principles, with the ability to support and execute content strategies that drive measurable results. Excellent analytical skills with a data-driven approach to measuring and optimizing campaign performance, including A/B testing and multivariate testing. ● Content & Communication Mastery: Solid writing and editing abilities, with a focus on crafting clear, empathetic, and informative content. Strong communication and collaboration skills to work effectively within cross-functional teams. ● Professional Attributes: Highly organized with meticulous attention to detail. Adaptable and proactive in a fast-paced environment. Possess a passion for helping individuals and families through fertility-related content and messaging. Job Type: Full-time Pay: $68,000.00 - $85,000.00 per year Benefits: • 401(k) • 401(k) matching • Dental insurance • Health insurance • Paid time off • Vision insurance Ability to Commute: • San Diego, CA 92130 (Preferred) Ability to Relocate: • San Diego, CA 92130: Relocate before starting work (Preferred) Work Location: In person