Brand Communications Manager

PepsiCo Beverages North America Plano, TX

Company

PepsiCo Beverages North America

Location

Plano, TX

Type

Full Time

Job Description

Job Description Overview Hungry for your next career move? PepsiCo is looking for a sharp, savvy, and snack-obsessed Brand Communications Manager to bring bold flavor to our storytelling and elevate our iconic brands- including Doritos, Cheetos, Tostitos and more. If you can pitch like a pro, turn ideas into headlines, and dream in social soundbites, we’ve got a seat at the (snack-filled) table with your name on it. Come work with the best in the business and help us turn brand buzz into brand love. Responsibilities • Be the External Communications Expert: Serve as the trusted go-to for our brand marketing teams, guiding all things external comms with deep knowledge, confidence and finesse. • Drive Best-In-Class Campaigns: Dream up and deliver high-impact communications plans that blend creative ideas, insights, earned media, and influencers to support brand positioning and partnerships, product launches, and other brand priorities. • Excel in Media Relations: Cultivate strong media relationships and pitch stories that break through the noise with both traditional media and emerging media platforms- because our brands deserve the front page and the feed. • Measure Success: Measure what matters. Track and report the effectiveness our communications programs results to the maximize impact of how we report results. • Support Crisis Communications: Be ready to jump in and support crisis and issues communications as needed. • Lead Reputation Management: Strong gut for risk assessment is a must. Review external social media, influencer content, talent and brand partnerships, etc. to ensure our brands maintain their superiority. • Be a Team Player: Work cross-functionally with other communications teams, marketing, legal etc. to make sure our bench of internal experts are engaged and strengthening our programs. • Keep a Pulse on Industry Trends: Keep your finger on the pulse of industry and cultural trends and current events that could impact our programming. Proactively bring insights that inspire big thinking. • Agency Management: Oversee and manage the work of multiple agency teams, ensuring resourcing ladders up to business priorities and flawless execution. • Be Nimble: PepsiCo has a diverse house of brands that are constantly evolving. Being flexible and agile to flex into new ways of working is crucial to success in this role. Compensation and Benefits: • The expected compensation range for this position is between $106,400 - $178,100. • Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process. • Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually. • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan. Qualifications • Education: Bachelor's degree in Communications, Journalism, PR, or a related field. • Experience: 6-8 years of PR experience in a fast-moving consumer goods category (agency or large corporate company preferred). • Media Relations Skills: Strong strategic planning abilities, deep understanding of the evolving media landscape, and a talent for pitching top-tier reporters. • Influencer Expertise: Experience in the front lines of managing influencer, talent, and partnership programming. • Social Media Know-How: An expert understanding of social media channels and analytics, and how to leverage that to reach our target audience. • Communication Skills: Excellent oral and written communication skills, including the ability to develop materials under tight timelines and navigate stakeholder discussions with confidence. • Creative Instinct: A passion for marketing and a knack for creative, insight-based communications programs. • Teamwork: Proven ability to interact with, manage, and influence cross-functional teams and agency partners. • Travel: Some travel required EEO Statement Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
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Date Posted

08/12/2025

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