Brand Communications Manager - Oak Essentials

Oak Essentials is an elevated apothecary brand that values the ritual of everyday living. We believe in creating products that are equally indulgent and effective—staples that bring a touch of luxury to every routine. As we continue to grow our team, our aim is to create a workplace that’s built on diversity and inclusion, and where the varied voices and viewpoints of our community pave the way.

Oak Essentials is looking for a Brand Communications Manager to join the marketing team. In this role, you will be tasked with developing innovative communications strategies, developing and managing day-to-day media and influencer relations, and working with the Brand team’s events and campaign calendar to amplify their exposure. 

Role and Responsibilities:

• Build and maintain strong relationships with beauty editors, influencers, bloggers, and industry professionals to secure media placements in relevant publications and platforms
• Craft compelling press releases, pitches, and other written materials that effectively communicate Oak Essentials brand messages and storylines
• Pitch and secure media coverage of new product launches, campaigns, events, and other brand initiatives for Oak Essentials 
• Speak on behalf of Oak Essentials for certain press opportunities. Must feel comfortable being a voice of the brand and be able to speak to our brand story and product strategy eloquently 
• Identify and capitalize on emerging beauty trends, industry events, and product launches to generate media opportunities and coverage
• Manage day-to-day media inquiries and influencer requests 
• Drive execution of buzz-driving partnerships and earned media strategies for brand
• Stay current with beauty industry news, trends, and competitors to provide strategic insights to the Product Development and Brand teams
• Handle media inquiries and interview requests, preparing the OE team with relevant talking points and media training when necessary
• Manage and coordinate photo shoots, interviews, and other media-related activities to ensure seamless execution
• Manage monthly PR reporting for distribution to the Senior Leadership Team
• Manage the distribution of press materials to all internal teams and stakeholders
• Manage budget for all Oak Essentials press initiatives 
• Provide general support on Communications initiatives such as press release drafts, media statements, etc. 

Qualifications and Requirements:

• Must be local to New York City or Los Angeles, CA 
• Minimum 5 years of relevant beauty PR experience (agency or in-house) with clients in the beauty industry 
• Strong time management, organizational skills, and attention to detail 
• Excellent written and verbal English-language communications skills
• Proven track record creating compelling communications campaigns across traditional, digital and social media that drive strong business results
• Strong consumer media and influencer contacts within the wellness and/or beauty space
• Passion for social and digital media, with a strong interest in leveraging influencers and press to create tangible business value
• High degree of emotional intelligence; ability to navigate successfully in a highly matrixed global organization
• Creative strategic thinker and problem solver
• Extremely organized and detail-oriented
• Demonstrates strong project management abilities

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer
• Must be able to move and lift heavy objects (15 pounds or more) from time to time as required

Additional Notes:

This job description is not all inclusive. In addition, Oak Essentials, LLC reserves the right to amend this job description at any time. Oak Essentials, LLC, is committed to a diverse and inclusive work environment.

The annual base salary range for this position is $150k - $180k. The base salary is determined by experience, education, skills, and location.