Brand & Content Strategist

IBM • BR São Paulo

Company

IBM

Location

BR São Paulo

Type

Full Time

Job Description

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities
About This Role
IBM’s purpose is to be the catalyst that makes the world work better. As a Brand & Content Strategist you will play a vital role in bringing that purpose to life for our clients and partners in helping to better understand them so we can better position how what we do and how we can help them solve their biggest challenges.

The world doesn’t need more content; it needs more distinctive brands and more engaging experiences. At IBM we create stories and experiences that matter to our audiences move them to act and cut through the noise in the market. We believe that thoughtful provocative content is one of the best ways to build relationships at scale with narratives that are creatively told uniquely delivered and more than anything useful to our audiences.

IBM is looking for a Brand & Content Strategist; a collaborator ready to set the strategy and lead the execution of some of our most powerful innovative and effective creative work yet.

In this role you will:

  • Apply curiosity and understanding of the market target audiences and IBM’s offerings to develop compelling messaging and content strategies that deliver the right content at the right time to the right audiences and drive the right outcomes.
  • Identify the intersections and relationships of key audience needs with industry priorities and strategic partner relationships to craft relevant and differentiated journeys for our clients and prospects.
  • Collaborate and communicate with critical stakeholders inspiring confidence in the recommended course of action for our brand and our business.
  • Partner closely with internal creative partners to develop the best creative work for IBM.
  • Advocate for bold differentiated strategies that inspire audiences to take a new course of action.

1) Allow us to introduce our IBM Brazil MCC : https://www.youtube.com/watch?v=ZKROwFLBaTI
2) Want to know what it’s like to be an IBMer? https://www.youtube.com/watch?v=hBEjZh5UbQc

** Todas as nossas vagas sĂŁo elegiveis para pessoas com deficiĂŞncias ou reabilitadas do INSS

IBMReferred_LATAM


Required Technical and Professional Expertise

– Experience in a marketing brand and/or content strategy role with progressive levels of leadership responsibility.
– Understanding of optimal multi-channel approach along the entire customer journey including but not limited to social digital media and content.
– Development of brand & content projects involving a variety of stakeholders and disciplines.
– Experience building relationships with senior leaders and stakeholders both internally and externally (executives clients agencies business partners).
– Strategic planning and presentation; excellent written and verbal communications.
– Fluent English

**Add CV in English


Preferred Technical and Professional Expertise

– Analytical mindset to identify opportunities test potential solutions and synthesize insights into recommendations for messaging brand and content strategy.
– Experience working in a global team ideally with visibility across multiple geographies.
– Growth mindset with an appetite to experiment and fail fast in the spirit of ongoing learning and improvement.
Apply Now

Date Posted

03/11/2024

Views

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