Brand Manager

Kitopi is a creator of magical food experiences—we discover, create, and curate homegrown brands from the region, for the region.

With a purpose to satisfy the world’s appetite to create joy, Kitopi owns and operates a diverse portfolio of over 200+ brands. These brands are either created, discovered, or curated with their customers in mind. 

Launched in Dubai, UAE, in January 2018, Kitopi has grown to become one of the greatest success stories in the food tech space. By July 2021, Kitopi achieved Unicorn status, becoming the fastest company in the MENA region to reach this milestone. 

Kitopi’s growth has been fueled by its innovative and scalable software solutions. Kitopi’s kitchens are powered by its proprietary Smart Kitchen Operating System (SKOS), an in-house suite of applications that optimizes cloud kitchen operations in real-time. As part of its growth roadmap, technological innovation, data science, artificial intelligence, and robotics will take center stage as Kitopi continues to reinvent the food industry and remain the leading food company in the region. 

With over 6,000 employees, Kitopi currently operates 200+ locations across the UAE, KSA, Kuwait, Bahrain, and Qatar. It also operates its Customer Experience Center in Amman, Jordan, and its Engineering Hub in Krakow, Poland. 

What You'll Do

• Brand Strategy and Development:
• Lead the strategic selection and development of F&B brands within the Eatopi portfolio.
• Craft and execute comprehensive brand strategies to drive sustainable growth in the dynamic F&B market.
• Conduct in-depth market analysis to position Eatopi as a leader amidst evolving culinary trends and competitive landscapes.
• Marketing and Promotions:
• Drive the F&B marketing calendar, ensuring timely and cost-effective execution of all campaigns.
• Innovate promotional strategies tailored to the F&B sector, including enticing limited-time offers, menu innovations, and seasonal promotions.
• Foster cohesion among marketing, sales, and product teams to maintain brand integrity and resonance in the F&B space.
• Social Media and Creative Coordination:
• Collaborate with social media partners to amplify Eatopi's F&B brand presence and foster engagement across various platforms.
• Lead creative initiatives, ensuring consistent representation of Eatopi's culinary identity and visual aesthetic.
• Oversee content creation and campaign execution to optimize visibility and interaction within the F&B community.
• Event Management:
• Develop and execute F&B-centric events and pop-up concepts aligned with Eatopi's brand vision and market trends.
• Manage all aspects of event planning, from concept to implementation, to create immersive brand experiences and deepen audience engagement.
• Culinary Innovation:
• Foster close collaboration with the culinary team to drive menu development that reflects Eatopi's culinary philosophy and resonates with F&B trends.
• Contribute to strategic culinary planning, including the introduction of new F&B offerings and menu enhancements.
• Team Leadership and Collaboration:
• Cultivate a collaborative environment, working closely with cross-functional teams to achieve strategic F&B objectives and ensure seamless project execution.
• Reporting and Analysis:
• Monitor F&B brand performance and marketing effectiveness, providing actionable insights and recommendations to enhance strategies and maximize ROI.

What Are We Looking For

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of experience in brand management, preferably in the food and beverage industry.
• Proven track record of developing and executing successful brand strategies.
• Strong leadership skills and experience managing a team.
• Excellent communication, organizational, and analytical skills.
• Proficiency in digital marketing tools and social media platforms.

Benefits 

- Extensive learning opportunities with hard and soft skill training to help you improve and challenge yourself.

- Be involved in customized workshops run by the Kitopi Academy.

- Have the chance to work in an international, diverse, and inclusive environment.

- Become part of one of the most caring communities out there.

- Free and unlimited access to a nutritionist.

- No Dress Code! (T&C applies).

- The famous team activities and social events bursting with fun.Inclusive private health insurance.

- Up to 50% discount on Kitopi brands.

- Annual leave as per the company policy.

- Flexible working hours to support work-life balance.

Additionally, we offer:

- Wellness spaces designed for mothers inclusive for all.

- Monthly well-being programs to nurture your mental and physical health.

- Informative and empowering webinars to support your growth.

- Social Thursdays and Fridays across markets to gather and connect with colleagues.

Recruitment Process and Timeline 

First, you apply, and our talent attraction team will review your profile. If your profile matches our requirements, you will receive a link to schedule a meeting with a recruiter at your convenience. This meeting is an opportunity for you to share more about yourself and for us to get to know you better.

If you are shortlisted, you will meet with our hiring managers. Depending on the role and its requirements, you may need to attend 2-3 interview rounds. These rounds could include a case study, role-play, trial assignment, or live coding session, which will be communicated to you in the initial conversation.

Upon successful completion of the interview rounds, your recruiter will contact you to discuss the offer. We aim to complete this process within 2-3 weeks.

So, what does it really mean to work at Kitopi? 

We are constantly striving to make Kitopi the best place to work, by empowering you to be the best version of yourself every day. Our company values act as our guiding principles to help ensure that everyone feels safe, included, and like they truly belong.

Kitopi is an equal-opportunity employer. While we currently operate in 6 countries, we are over 70 different nationalities of talented Kitopians. Whether you are a seasoned professional, a recent graduate, or someone looking to return to the workforce after a break, we encourage you to apply. We celebrate rich diverse backgrounds, lifestyles, and cultures and have a 0-tolerance policy towards racism, bigotry, and hate. Please apply if you see a position that makes your heart skip a beat and help us build a company that we are all proud to work for. 

Along with offices in all the markets we operate in, we also believe in a “work from anywhere” policy - you get to choose the environment you operate in because we believe this will help you deliver work you're proud of. 

Customer-obsessed and tech-enabled, at Kitopi, we are a team of passionate humans who are on a mission together to satisfy the world’s appetite.