Brand Manager, Essentiale, ASEA

Position: Brand Manager, Essentiale, ASEA

• Reporting to: Zone Brand Lead ASEA, Essentiale, Buscopan, Phosphalugel
  
• Location: PH / Taguig City
  

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.

We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.

That's why we want to make self-care as simple as it should be by being consumer-led always, with science at our core.

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.

This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers.

We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.

Join us on our mission. Health. In your hands.

Role Overview

Brand Performance

• Own brand P&L of local markets and drive profitability
  
• Define brand ambition in long-term. Drive market share gain and brand consideration.
  
• Drive brand love, brand health and brand imagery
  
• Provides input on brand budgeting (esp. net sales & A&P allocation) and performance KPIs
  
• Tracks monthly performance at country level and set-up corrective action plan if required
  
• Participated in local monthly IBP (S&OP) cycle to ensure gatekeep our brand performance
  

Brand Strategy

• Defines the brand strategic pillars and business objectives of Global Brand - Essentiale/ Buscopan based on local consumers, shoppers and HCPs insights
  
• Understand the consumer, shopper and HCP journey and define the leveraging points to influence brand choices
  
• Defines local shopper strategy, the right channel segmentations, shopper activations and messages.
  
• Defines country demand & provide competitive intelligent. Define the key winning edges of our brand vs. competitions.
  

Brand Management

• Contributes to brand campaign strategy, then localizes based on country specificities and manages campaign execution at country level
  
• Localizes brand assets and content to ensure it taps local insights [where applicable]
  
• Executes brand plan & budget, esp. by designing winning adaptation of priority initiatives in local markets, based on local consumer & shopper insights
  

About The Brand Manager

• A BRAND BUILDER in essence. Obsessed in driving brand love.
  
• Preferred if with doctor, pharmacist marketing experience
  
• CONSUMER 1st mindset and approach.
  
• Champion of CREATIVITY across all brand building and business plans and activities.
  
• Knowledgeable and driver of E2E, digital 1st Consumer and Customer experiences.
  
• Avid user of DATA and believer in forward looking analytics.
  
• Goes beyond Marketing, understands how to successfully build and manage a BUSINESS.
  
• An INNOVATOR at heart
  
• Cross-functional hard & soft LEADERSHIP skills
  

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