Brand Marketing Manager (d/f/m)
Company
Adevinta
Location
Other US Location
Type
Full Time
Job Description
Kleinanzeigen is the leading online classifieds market in Germany. An average of more than 50 million ads are available in numerous categories - from children's supplies to electronics to real estate. With more than 36 million users per month, Kleinanzeigen has the widest reach of all online selling platforms in the country. Most of the items traded on Kleinanzeigen are second-hand. In this way, users make an active contribution to sustainability. The Kleinanzeigen market allows companies the opportunity to easily offer their services online. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a leading global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.
Kleinanzeigen is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.
What you’ll do & Who you are
We are seeking a dynamic and innovative Brand Marketing Manager (d/f/m) to deliver on our brand strategy and drive the success of individual Kleinanzeigen categories. This role requires a blend of creativity, experience with data-driven decision-making and a passion for marketing. You will be responsible for developing and executing marketing initiatives that strengthen our brand identity and engage our target audience.
What you'll do:
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Develop and implement marketing strategies to push individual Kleinanzeigen categories and enhance brand consideration and equity.
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Monitor, analyse, and report on campaign performance, making data-driven recommendations for optimization.
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Drive best-in-class creative execution. Foster relationships with external creative agencies and partners to support marketing efforts and develop outstanding creatives.
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Work together with our media agency to develop, plan and coordinate x-channel brand media, including off- and online channels
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Allocate the marketing budget effectively, ensuring maximum ROI on campaigns. Coordinate creative execution and media planning for different business-relevant topics (horizontal, vertical) always with our customers needs at heart.
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Collaborate with other divisions of the marketing team to create integrated marketing campaigns stretching from brand marketing through content, social media, CRM, PR and performance marketing
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Show deep interest in our product and work closely with product managers and developers
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Be a brand ambassador, ensuring consistency in messaging and visual identity across all platforms
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Plan and execute within project budgets, manage contracts, POs and invoices
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You will directly report to the Brand & C2C Marketing Lead, working closely with cross-functional teams to ensure alignment and achievement of organizational goals
Who you are:
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BA/BS degree is required
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You have solid professional experience (4-5+ years) in e-commerce, online marketplace
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You are familiar with versatile organisations and working in an vibrant, rapidly moving context, you have excellent capability to react to project adjustments and alterations including open-mindness in times of change
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You have solid online and offline marketing experience and profound knowledge of media planning, media buying and brand marketing metrics
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You have solid knowledge and experience in creative execution together with creative agencies
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You are very experienced in communicating verbally and visually alike
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As a person you are aspiring yet unpretentious with a "can do mentality"
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You are fully fluent in German and English
Benefits
Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:
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An attractive Base Salary 💸
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Participation in our Short Term Incentive plan (annual bonus) 🏆
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Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon🌛well why not! just make sure you have internet connection! 🌍
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A 24/7 Employee Assistance Program for you and your family, because we care ❤️
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Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱
On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨
Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.
Date Posted
12/11/2024
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0
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