Brand Specialist

Job Title: Brand Specialist

Division: L'OrealLuxe

Reports to: Account Executive

Location: Field/Remote

Who We Are:

For more than a century, L'Oreal has devoted its energy,innovation, and scientific excellence solely to one business: Beauty. Our goalis to offer each and every person around the world the best of beauty interms of quality, efficacy, safety, sincerity and responsibility to satisfy allbeauty needs and desires in their infinite diversity.

At L'Oreal Luxe our mission is to provide our consumersthe best products and brand experience by making it unique. Our portfolio iscomposed of 21 brands including major brands, highly aspirational andmulti-expert, such as Lancôme, Yves Saint Laurent, and Giorgio Armani.

Job Description:

• Brand Specialists provide operational support to the Account Executive or Assisted Sell AE.
• The Brand Specialist is the advocate for driving sales asthe category/brand expert in Cosmetics for assigned stores/brands
• Focus will be on elevating the store experience through extensiveproduct knowledge and training, best in class customer service andcollaborating and influencing store partners
• The Brand Specialist will direct consistent storeexecution by being knowledgeable and strategic business partners, identifyingopportunities
• The Brand Specialist will strategize and lead theexecution of Beauty events to drive sales and cultivate an environment ofcontinuous learning.
• Analyze business results (store, category, brand,product, etc.) in order to identify and surface sales-driving opportunities toachieve goals
• Communicate clear concise priorities, strategies anddirection to Division and stores teams
• Communication should be written, in person, and virtualas needed and tailored to the appropriate audience
• Lead and participate in event execution, includingcorporate, promotional, vendor launch events and virtual events
• Lead local event strategy, planning, and execution
• Work with store, and division partners to plan andexecute both in store and virtual events
• Perform post-event analysis
• Prepare for, participate in, and follow-up on storevisits and pre-season planning meetings
• Partner stores and plan for both in person and/or virtualvisits to support store growth
• Direct, observe and assess consistent execution based onnational execution guidelines and standards (i.e. planograms, fixtureplacement, visual/collateral); collaborate with corporate and store partners toaccomplish
• Ensure local, store, and vendor execution aligns withnational guidelines and standards
• Identify areas of opportunities; own solutions to storefor corrective action
• Support AE/EDU in training stores, reinforce and monitorengagement and completion of education requirements and learnings
• Support the onboarding of new Beauty Advisors
• The Brand Specialist will also perform other duties asassigned

Operational Management:

Operationalsupport for product launches, eventing and in-store sales activities (e.g.,build containers, order visuals, track stock)

• Monitor cleanliness of counter stock & display units
• Promote adherence to merchandising standards
• Communicate stock needs/concerns& identify inventory opportunity areas
• Training & Development
• Coaching & development of Beauty Advisors& Retail Support Specialists (e.g., products, selling)

What We Are Looking For:

• Minimum 1 year of managementexperience required
• Minimum 5 years sales experience,cosmetics/fragrances experience preferred
• Goal driven with an ability tomulti-task
• Must be creative and resourceful forevents
• Must be creative in training ofproduct knowledge and motivation of daily/weekly objectives
• Strong interpersonal, organizational,and communication skills
• Enthusiastic, friendly, positiveenergy
• Exceptional customer service skills

Essential Duties and Responsibilities

1. In-store execution - 15%

Coordinate & execute seasonal events for accounts. Plan,communicate and execute all in-store events.

2. Business Analysis - 10%

Responsible for daily, monthly and seasonal tracking oftotal retail performance within territory. Must maintain knowledge of thetrends of individual business segments and of the key business drivers withineach segment. Monitor competitive activity and competitive retail performance withinfragrance/beauty department. Ensure that market share objectives are being met.

3. Maintain counter quality and merchandising - 15%

Monitor cleanliness of the counter stock and displayunits and hold Beauty Advisors accountable for counter quality requirements.Execute and maintain all merchandising standards.

4. Maintain budget - 5%

Maintain seasonal freelance budget, including sourcingfreelancers, booking for appropriate events and executing their payments withinthe seasonal budget. Process T&E in a timely manner and within 5% theguidelines.

5. Communication- 5%

Weekly communication with Account Executive regardingbusiness performance & stock conditions. Communication with storemanagement regarding event performance, retail opportunities and training.

6. Monitoring of Stock -5%

Work with Account Executive to identify opportunitieswith stock levels. Communicate stock needs/concerns and track incomingshipments to ensure timely arrival in store.

7. Training and Development -30%

Coach Beauty Advisors and Retail Support Specialists toincrease sales by making sure s/he is fulfilling all the responsibilities.Teach Beauty Advisors & Retail Support Specialists how to maximizeproductivity by developing selling skills, customer service skills, bookingevents and product demonstration.

8. Sourcing/hiring/talent assessment-15%

Consistently source and interview candidates for Beauty Advisors& Retail Support Specialists positions. Assure we have the best talentbased on brand goal achievement, productivity (SPH, IPT, and AUS), sellingskills, client registry level and quality, customer service, etc. Maintainaccurate records on Demo system to reflect correct staffing in stores with Demoarrangements.

9. Social Media -5%

Brand Specialists to build their own social profile through organic content and reposting of corporate content a minimum of 3x a week.

Development of Retail Support Specialists on their socialchannels, providing assets, #tags & calendar to post

RequiredCompetencies:

• Demonstrates respect, develops others, enriches teamdynamics
• Listens and communicates effectively, actively networks
• Reasons from multiple perspectives, makes decisions
• Conveys energy, focuses on results, acts with integrity
• Shows curiosity, imagines creative solutions, promotesteam creativity
• Takes initiative, focuses on customers, improves businessperformance, develops a vision
• Focuses on quality, builds knowledge of the beautybusiness, understands beauty

Please note: This job description does not list allduties of the job. Employees may be asked by management to perform otherduties. The employer has the right to revise this job description at any time.

As an integral part of our culture at L'Oreal, wellness is at our core. We not only offer a generous BenefitsPackage (Medical, Dental, Vision, 401K), we also offer flexible time off,work from home days, and a pension plan! Additionally, you will have access tocompany perks such as Makeup, Skincare, and Fragrance! Employees receive a stipendfor L'Oreal products as well as VIP Access to L'Oreal's Internal Shop forDiscounted Products, and other perks such as Monthly Mobile Allowance,discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range: $63,000-$73,610(The actual compensation will depend on a variety of job-related factors whichmay include geographic location, work experience, education, and skilllevel)

• Competitive Benefit Package (Medical, Dental, Vision,401K, Pension Plan)
• Flexible Time Off (Paid Company Holidays, Paid Vacation,Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oreal's InternalShop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (UnlimitedAccess to E-learnings, Lunch & Learn Sessions, Mentorship Programs, &More!)
• Employee Resource Groups (Think Tanks and InnovationSquads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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