Business Analyst - SMB Americas

Responsibilities About the Team TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small. The SMB team in AMS (North America and LATAM) is seeking a highly experienced and strategic Senior Business Analyst to build up the Sales Analytics function. In this role, you will work alongside sales and product leaders as well as other cross functional teams to deliver in-depth business insights and operational excellence that addresses critical aspects of growth strategies. You will play a critical role in shaping regional business priorities, building scalable and analytical frameworks and driving execution cross-functionally. You will also be responsible for stakeholder management and evolving organizational analytics capabilities in a fast-moving, data-centric environment. In this role, you will working with the senior sales and product leadership across the SMB org across Americas. Responsibilities - Define and build SMB business analytics frameworks across the North America and LATAM regions - Design and maintain scalable business performance monitoring systems aligned with business priorities - Collaborate closely with Product, Sales, Marketing and Business Operations to drive in-depth analyses which lead up to strategic directions and actionable growth levers based on projects - Oversee high-impact analytics projects, such as partnership penetration, sales efficiency, seasonality initiatives, etc. - Collaborate with the Global Business Analytics function on improving tooling, workflows and data infrastructure Qualifications Minimum Qualifications - Bachelor's degree or above in Data Science, Applied Math, Statistics, Economics, similar fields, or equivalent experience - 3+ years of experience in business analytics, BI, strategy or consulting - Strong problem solving and analysis skills, ability to solve complex and diverse business problems (commercial, operational, organizational) and synthesize findings into narratives for sales teams and executive leadership - Advanced Excel, PowerPoint, and Google Suite skills, with excellent written and verbal communication skills and strong influencing skills Preferred Qualifications - Strong SQL skills for data extraction and transformation; familiarity with Python or R is a plus - Proficiency in dashboarding and visualization tools (e.g., Tableau, Power BI, Thinkcell) - Understanding of the advertising, SaaS or e-Commerce industry is a good to have Job Information About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request