Campaign Manager, TikTok LIVE

Responsibilities

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About
The livestream industry has seen tremendous growth in recent years and has become the next growth driver for TikTok global business. It also brings great joy to users globally and it creates a new channel for our creators to show themselves.

About the team
TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.

Responsibilities
Responsible for the planning, gameplay design, launch and recap of LIVE events and campaigns for LATAM market aiming to support regional creators' growth and monetization capabilities in LIVE scenario. Deliver incremental monetization results. Analyze behavior and activity data of LIVE users/creators, explore and optimize events/campaigns strategies based on analysis and market research. Collaborate with cross-functional teams and leverage special initiatives with campaigns/events to motivate managed creators' growth within the platform and achieve the goals together. Collect and provide insights on how to better motivate creators to stay active and continuously improve their live content to the local operations team. Coordinate with central teams on new product go-to-market launches and coordination for global initiatives. Make the global initiatives localized for the market and ensure positive impact proven by results.

Qualifications

Minimum Qualifications
- Bachelor degree or above
- Fluent in both English and Spanish
- Familiar with the culture and market of Spanish-speaking countries of Latin America.
- Familiar with Social Media content and creator ecosystem: TikTok/Facebook/Instagram/Twitter, etc.
- Data analysis ability by using data to discover problems and find practical solutions to improve key metrics.
- Communication and presentation skills with the ability to present information effectively.
- User growth and project management skills

Preferred Qualifications
1+ year's experience in the LIVE industry, experience in the overseas market.
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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

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