Category Manager, APAC Region

Are you a strategic thinker with a passion for driving business growth? Do you have experience in category management and sales performance optimization? If so, we have an exciting opportunity for you to join our team as a Category Manager supporting the Metaverse Business Group.The Category Manager will be responsible for managing the strategy and sales velocity for digital content and products in the metaverse, including digital gift cards. This role involves a blend of strategic planning, market analysis, and cross-functional collaboration to drive product adoption and sales performance. This role is pivotal in driving the strategic direction and operational execution for digital content and products in the metaverse, ensuring that the company remains competitive and responsive to market and customer needs.In this role, you will be responsible for creating go-to channel plans, managing sales performance and growth, and providing direction for future investments related to driving sales velocity. You will also have the opportunity to work with a diverse range of stakeholders, including product marketing managers, sales leaders, and channel partners, to drive business results and achieve our goals.If you are a results-driven professional with a track record of success in category management and sales performance optimization, we encourage you to apply for this exciting opportunity. Join us and help shape the future of the metaverse!

Category Manager, APAC Region Responsibilities:

• Strategy Development and Execution: Develop and implement go-to-channel (GTC) strategies to enhance product sales, including conducting path-to-purchase analysis, understanding customer behavior, identifying key touchpoints, and optimizing the customer journey.
• Sales and Launch Readiness: Align and define annual and lifetime sales goals across various channels, ensuring all necessary resources and capabilities are in place.
• Customer and Market Insights: Develop and execute strategies for managing customer feedback, ensuring that customer needs are met and feedback is incorporated into product development.
• Cross-functional Collaboration: Work closely with global and regional sales leaders to develop and execute sales plans, ensuring effective communication and collaboration with cross-functional teams.
• Regional and Global Alignment: Develop and implement regional sales strategies that align with the global category plan.
• Compliance and Optimization: Ensure compliance with local regulations and laws that enable sales in the region.

Minimum Qualifications:

• Bachelor's degree in Business, Marketing, or related field.
• Experience in category management, sales strategy, or a related field within digital content and products.
• Experience with consumer research and proficiently using data and insights to inform product, Go-To-Market and Go-to-Channel strategy.
• Experience collaborating, and working in a cross-functional environment.
• Analytical skills and experience with market research and data analysis.
• Experience in conducting path to purchase, sales competitive analysis and identifying opportunities for differentiation.
• Experience developing sales strategies and evaluate sales opportunities that help develop and grow the category.
• Experience presenting, and influencing and persuading stakeholders.
• Experience working independently and adapting in a fast-paced, entrepreneurial, ambiguous and fluid environment, identifying and escalating issues early and often.

Preferred Qualifications:

• 10+ years of professional experience in consumer facing industry.
• Experience in consumer electronics with a demonstrated interest in new and emerging tech.
• Knowledge of the metaverse, digital gift cards, and related digital products.
• Master's Degree in Business, Marketing or related field.

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.