IBM is putting technology innovation and consulting expertise to work in the world of sports and entertainment transforming fan experiences. Across golf tennis motorsports football and music our solutions allow our partners to deliver world-class digital experiences.
We partner with brands that represent the pinnacle of achievement are culturally significant and appeal to the passions of our buyers—while leveraging commercially available technology to showcase IBM’s capabilities in authentic meaningful applications that clients and fans can experience first-hand.
The event strategist is responsible for the complete execution and success of IBM Sports and Entertainment events and hospitality. They create experiential client engagements and partner closely with agency partners to bring these plans to life.
They are responsible for understanding the Global Event Process including event marketing tools and strategies. They collaborate closely with SEP team members agencies and sales teams to develop an optimized event plan.
Responsible for event planning & execution the event strategist contributes to global event planning and consistent design/delivery to build and generate pipeline reporting to the SEP global client experience hospitality lead.
Additional responsibilities include:
- Own and optimize events to meet business objectives based on stakeholder feedback
- Partner with key stakeholders
- Design individual event attendee experience within the client journey
- Manage post-event outcomes and performance with relevant stakeholders
- Handle end-to-end processes and tools including EMB entry logo licenses CTEBA data privacy GDPR etc.
- Ensure all legal compliance finance and other required processes are efficiently completed
- Solid experience in event marketing
- Experience with event and/or marketing platforms including Rainfocus CVENT Airtable Marketo etc. preferred
- Ability to think strategically and to manage resources (time and budget) to achieve objectives
- Guides functional objectives or technologies provides leadership
- Ability to manage multiple projects at the same time
- Strong project management and organizational skills including attention to detail
- High energy independent worker self-starter resourceful and problem-solver
- Demonstrated ability to work independently under pressure managing resources and several projects simultaneously
- Provides advice and guidance to other professionals
- Passionate about developing client advocates around IBM’s product portfolio
- Environment : Professional knowledge related to the function and its process
- Communication / Negotiation : Advises other professionals. Effectively utilizes group dynamics. Negotiates to define approaches and goals.
- Problem Solving : Recognizes complex problems related to functional objectives. Applies creativity and judgement to developmental work on different projects within the business environment. Analyzes situations and implements solutions or develops new systems elements procedures or processes.
- Impact on Business : Accountable for results and for activities and or projects involving multi-functional teams. Regularly participates in overall functional program planning and development. And demonstrates discretion and independent judgment in matters of significance to IBM.
- Contribution / Leadership : Provides ongoing guidance to lead professional work teams. Understands functional mission and vision. Utilizes expertise to influence people outside the function directly. Defines and decides objectives within specified projects.