Client SEO Lead

Summary: 

Terakeet is the preferred owned asset optimization (OAO) partner for Fortune 500 brands seeking online business growth. Our mission and purpose are to bring brands and their audiences together to create meaningful connections. As an organization that knows our people are our greatest asset, we believe in creating a culture based on engagement, growth and fulfillment. That’s why our values of Teamwork, Grit, Excellence, Impact, and Partnership guide our hiring and employment philosophy.

Why Terakeet? 

At Terakeet, we’re comfortable with the uncomfortable. We live in the future of marketing and are revolutionizing how the world’s most valuable brands connect with their audiences.  We are experts who deliver exceptional outcomes. Together, we win. This is a remote position.

Essential Functions

This opportunity is a remote role.

The SEO Lead is a high-performing individual contributor who creates and guides the creation of a Technical strategy to achieve OKRs, exceeds client expectations, and promotes ongoing craft development. 

As a Subject Matter Expert (SME) of Tech, this person will create a customized Technical strategy for the account and oversee its performance for the duration of the program.

Reasonable accommodations may be made to enable individuals with disabilities to perform the following essential functions:

• Consults and leads the execution of technical SEO strategies in alignment with the SEO Director for Fortune 500 Brands
• Serves as the technical client-facing lead to effectively communicate the opportunity for, and value of, website changes, updates, and performance recommendations
• Contributes to the thought leadership of accounts and suggests improvements and/or adjustments to the current technical strategy to the SEO Director
• Collaborates and works closely with cross-functional teams to ensure customer objectives are met
• Serves as a technical SEO coach/ mentor to (Sr.) SEO Analyst(s) on account teams by explaining the why behind the defined technical strategy of accounts
• Reviews final outputs from the (Sr.) SEO Analyst(s) on projects and develops related recommendations to ensure deliverables are client-facing ready
  • Examples of projects include sitewide analysis, advanced site structure, and performance recommendations (including information architecture, navigation, design, conversion, etc.)
• Coordinates with (Sr.) SEO Analyst(s) to prepare and deliver presentations or ad hoc reports to customers on the following:
  • Data-driven insights, technical findings and recommendations, and industry research.
  • Competitive and market opportunity analyses as they relate to search intent, competitor niche saturation, backlink profiles, and SERP anomalies.

The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. 

 Preferred Education, Experience, and Skills

• Bachelor’s degree required - Concentration in Marketing or a related field is preferable
• 3-4 years of professional work experience in a related role with exposure to how marketing campaigns impact natural search visibility
• Proven ability to present in group settings and directly to any/all levels of an organization
• Keen attention to detail is essential to ensure thoroughness, accuracy, and consistency when assessing client outputs by team members
• Experience identifying key performance indicators and success metrics given knowledge and understanding of client-specific business goals
• Experience deriving technical insight from Google Analytics, Google Search Console, and directly from SERPs
• Knowledge of technical, usability, and content-related aspects of a website and their impact on search
• Demonstrated leadership qualities, such as the ability to mentor and develop junior team members
• Strong understanding of search engine algorithms and ranking methods
• Proven ability to interact successfully with cross-functional teams and build collaborative relationships

Pay Transparency

The salary range for this role is $91,000 to $138,000. *This salary range is based off of the market pay for all of the United States; Terakeet applies a multiplier to this range based upon the specific geographic location of a job candidate* 

EEO Statement

Terakeet provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.