Cluster Marketing & Communication Manager

Company Description

Contemporary, relaxed and imaginative. Be it a leisurely family break or romantic escape, AVANI Hotels & Resorts provides the right space for guests who value the details that matter.

Job Description

• To proactively manage a strong online presence of the property based website on all major search engines.
• To work with the proactive and reactive sales cells of the hotel to increase enquiries and manage peaks and troughs in the market via online marketing
• To protect the hotels brand standards in all online presence and to follow the hotel web policies
• Ensure hotel images and descriptions are updated regularly and represent the brand accordingly
• Manage all e-marketing databases
• Explore all online marketing and affiliate opportunities for all hotel segments
• Do website designs effectively, ensuring at all times that the website is effectively optimized and content is correct.
• Conduct website audits and research online market intelligence
• Manage email marketing campaigns and direct promotional activity to customers online
• Web links with associated events or activities occurring in the regions
• To facilitate e-marketing and direct marketing initiatives through Social Media.
• Gather and analyse intelligence on markets' threats and opportunities.
• Manage various e-tools. For example: eCRM (Customer Relationship Management), websites' CMSs (Content Management System), Social Media Management Platform, etc.
• Effectively use the results of Guest Surveys and other guest questionnaires to improve product and service delivery.
• To optimize paid, owned and earned media.

Qualifications

• Digital Marketing savvy.
• Good communication skills.
• Good English language skills.
• Comfortable working with photo-editing software.
• Familiarity with Google Analytics or other web analytics tools and metrics.

Additional Information

• English : Intermediate both speaking and writing
• Excellent knowledge of MS Office especially PowerPoint
• Familiarity with social media and marketing analytics
• Excellent communication and people skills
• Creativity and commercial awareness