Consumer Marketing Manager

The Position
Do you dream about creating a more sustainable future? At Uplight, we are motivating energy users and providers to accelerate the clean energy ecosystem. Working with over 90 of the world's leading electric and gas utilities, Uplight provides an end-to-end customer energy experience. Uplight delivers personalized experiences that customers have now come to expect-improving satisfaction, increasing revenue, reducing the cost to serve, and contributing to carbon reduction goals. We are B Corp certified, enabling us to put our values into action by not only making decisions for the benefit of our shareholders, but also for our customers, environment, employees, and community.
We are seeking a Consumer Marketing Manager to join our team and help us achieve our ambitious growth goals for our business and the planet.
What you get to do:

• Specialize in demand response program enrollments via Uplight managed marketplaces (pre-enrollment by ecommerce device sales) and BYOD channels (enrolling existing IOT device owners into demand response programs).
• Project manage the design, execution, and analysis of innovative solutions to increase enrollment velocity into programs.
• Bring our marketing strategy to life with thoughtfully designed campaigns that span email, web, digital ads, and new channels
• Test, analyze and benchmark content to make data-driven decisions
• Define and communicate content strategy to internal and external stakeholders
• Serve as a brand expert and steward of the utility, manufacturer and Uplight brands represented in our marketing campaigns
• Collaborate with internal team members from the Marketing, eComm, Delivery, Customer Support and Engineering teams on projects and issues

What you will contribute :

• You will support the Consumer Marketing Team and a team of cross-functional experts working to increase enrollments into utility demand response programs
• You will develop and pilot new strategies and tactics for acquiring customers into these programs
• You will engage with internal team members, vendor partners, and utility customers to gain buy-in, approval, and sometimes funding for marketing pilots and ongoing projects in support of point-of-purchase and post-purchase device enrollment

What you bring to Uplight:

• 5+ years of experience in a marketing/communications role designing and executing customer engagement campaigns
• Demonstrated project management capabilities
• Ability to be both the strategic thinker and tactical manager for campaigns
• Fantastic writing and grammar skills, including concise, engaging, ad-style copy
• Ability to translate business objectives into creative concepts, and creative concepts into outstanding execution
• Ability to effectively manage many relationships, both internally and externally
• Flexible and ability to thrive in a fast-paced environment
• Strong attention to detail
• Ability to manage multiple projects at once and meet deadlines
• Desire to work in an iterative environment, on and across teams

Bonus Points:

• Experience in demand side management, eCommerce, consumer SaaS programs, or energy efficiency
• Experience designing marketing campaigns in Adobe suit, Figma, and HTML
• Salesforce Marketing Cloud, Data Studio/Google Analytics, excitement about making a more sustainable future for our world

What makes working at Uplight amazing:
In addition to all the standard medical and dental benefits, that kick in Day 1, we are:

• Proud to be over 500+ purpose-driven individuals helping to create a more sustainable planet.
• Committed to the environment, our employees, and our communities.
• Focused on career growth by following defined career ladders.
• Committed to taking our work and mission seriously and....we love to laugh!

We also provide:

• 401k Match
• Medical, vision, and dental insurance
• Monthly wellness stipend
• Peer to peer recognition program
• Management by objectives bonus plan
• Innovative flexible time off policy
• Exceptionally collaborative and cool office spaces

Salary Range: $90,000 to $115,000 USD
In accordance with the Colorado Equal Pay for Equal Work Act, the approximate annual base compensation range is listed above. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team.
Uplight provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race (including hair texture and hairstyles), color, religion (including head coverings), age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.