Content Activation Lead

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments grow their revenue and accelerate new business opportunities. Our mission is to increase the GDP of the internet and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

What you’ll do

We’re looking for a Content Activation Lead to help get Stripe’s best stories in front of the right audiences—and make every flagship asset work harder. This role sits at the intersection of editorial campaigns demand generation ops and analytics. You’ll own distribution strategy content merchandising derivative content creation experimentation and measurement.

Responsibilities

Content strategy

• Partner with our global campaign leads to map each content piece to the right audiences regions and lifecycle stages and ensure we have channel-appropriate distribution plans for each piece.

• Stay abreast of modern storytelling techniques and forms; propose new and compelling ways to take messages to market.

Operations

• Work with Campaigns team to orchestrate content distribution across owned/earned/paid: email web in-product social (LinkedIn X YouTube) and beyond.

• Own content merchandising: atomize longform and data-driven pieces into derivatives (email social short video infographics). Run A/B and multivariate tests messaging and creative testing and user research to determine what performs for each campaign audience (persona segment etc).

• Establish activation playbooks and modular content kits per campaign (channel specs templates snippet libraries creative guidance) and enable cross-functional partner teams to use them (PMM Campaigns regional marketing Sales etc).

• Leverage AI thoughtfully to scale repackaging summaries thumbnails and QA—while maintaining human editorial standards.

Experimentation and reporting

• Partner with Marketing Ops Marketing Analytics and Data Science to shape refine and extend our measurement of content performance build dashboards run lift/incrementality analyses and codify repeatable playbooks from wins.

• Report performance and insights via monthly/quarterly readouts; drive continuous feedback loops with Campaigns PMM and regional teams.

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements you are encouraged to apply. The preferred qualifications are a bonus not a requirement.

Minimum requirements

• An impact-oriented marketer. You’re audience- and channel-first able to translate longform written pieces into high-performing channel-native content. You have strong editing and creative briefing skills.

• Demand-oriented. You deeply understand the “machine” of generating demand across teams tactics and geographies; you have a point of view on how content should fit into and drive outcomes from said machine.

• Structured and strategic. You build clear frameworks playbooks and calendars that scale across regions segments and channels.

• Data fluent. You design experiments and interpret results (funnel metrics cohort and content performance). Comfortable with GA4/Looker/Amplitude marketing automation (e.g. Marketo/Braze) and A/B tools; basic SQL a plus.

• Organized. You can run an editorial calendar manage cross-functional reviews and ship on time. Proficient with project tools (Asana/Airtable) and CMS workflows; solid vendor management.

• Strong editor and writer. You move fluidly from strategy to hands-on execution—briefing writing editing storyboarding and shipping derivatives with a high quality bar.

• A team player. You partner deeply with Editorial Campaigns PMM Design Marketing Ops Analytics/DS PR/Comms Regional Marketing and Sales; strong stakeholder management and communication.

• Experience. 10+ years in content marketing/activation/growth/editorial at a B2B tech or fintech company (or equivalent); working knowledge of SEO social email paid amplification localization and accessibility best practices. Global experience a plus.