Content Creative TSM

Reports to: Brand Manager

Scope: Local 

Site: Bosques, CDMX.

Terms & Conditions: 80% HO, 20% presential. 

MAIN PURPOSE OF THE ROLE:    

Unilever is the place where you can realise your purpose through the work you do: creating a better business and a better world. If you are a creative person, who loves being curious and discovering trends and generating new ideas to drive the brand in a different way, then this role is just for you!

MAIN RESPONSABILITIES: 

•  Create the creative strategy for the local market in order to become relevant in the actual context of the country 

• Lead the development and execution of a market-specific content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances and beauty trends. 

• Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends. 

• Oversee the end-to-end digital content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines and resonates with the communities we are engaging with. 

• Manage the relationship with key agency partners by providing clear and insightful briefs that Content Supply Chain (powered by AI) and the local creator ecosystem. 

• Ensuring digital content is culturally relevant, engaging and authentic content output. 

• Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI. 

WHAT YOU´LL NEED TO SUCCEED? 

Experience

Required:

• +5 years of experience in Marketing, especially in brand development. Collaboration with creative agencies and good Project management.
• Experience in technology tools that help improve implementations.
• Experience in creating and implementing creative strategies related to the world of beauty, fashion or lifestyle.

Desirable:

• Experience with celebrities and talents, PR events and BTL activations. Ideally in Beauty categories. Experience with AI.

Skills:  

• Great storyteller, good judgment in terms of concepts, analytical, generator of insights, good writing and spelling, trend seeker and aware of the social context.