Content Marketing Manager - Remote

Do you prefer a professional workplace where the focus is on details and getting things “right”? Are you focused on a job emphasizing accuracy, process, training, and expertise? Want to help make the world a safer, more sustainable and more creative place? If so, Black Spectacles’ Content Marketing Manager role may be the perfect opportunity for you to grow in your career!

At Black Spectacles, we’re a purpose driven company, aimed squarely at educating and inspiring architects across the world so they can thrive in their careers.

Our platform attracts architects around the world who want to push the limits of their industry. Our content — which includes podcasts, design tutorials and exam prep — helps architects keep pace with emerging technologies and software so they can do their best work.

Black Spectacles is Chicago-based with a fully remote staff. We are a BuiltIn Chicago Best Places to Work 2022 winner, and ranked #11 in Education on the INC. 5000 America’s Fastest Growing Company List in 2019. To keep that momentum going strong, we’re expanding our team of enthusiastic go-getters with a Content Marketing Manager.

You will:

• Translate Sales and Marketing goals into snappy, persuasive content that drives meaningful, measurable results.
• Own the content creation process from end-to-end — from strategy to measuring results. You’ll be a master of both the art and science of content marketing.
• Develop a rich, continuous pipeline of compelling marketing content to engage potential and existing clients (blog posts, articles, white papers, podcasts, infographics, case studies, guides, tools, etc.)
• Develop and implement the organization’s social media strategy, including marketing plans that leverage social media outlets to achieve goals.
• Manage vendor, agency, and freelancer relationships to help produce and promote high-quality content
• Develop a comprehensive database of reference customers and success stories that can be used to directly support sales and marketing activities, PR, thought leadership, and strategic partnerships
• Help create and contribute to a marketing content calendar, allocating resources, determining targets and timelines
• Collaborate with all internal teams – particularly product marketing, sales, customer success, and learning teams – to drive engagement, member acquisition, and overall communication strategy.
• Identify new content types and delivery mechanisms to exponentially increase our audience reach.
• Use a variety of analytics tools to monitor content performance and optimize its impact

Requirements

You might be a great fit if:

• You have a proven track record of creating killer content: you’re a true wordsmith that knows how to explain complex concepts in clear, pithy prose, and you can effortlessly adjust your tone and style for different audiences.
• This isn’t your first foray into the world of tech startups (or scaleups). You’re capable of understanding both the minutiae and the big picture.
• You’re detail-obsessive and all about getting stuff done: you hate the thought of anything slipping through the cracks.
• Are ambitious, curious, resourceful, and fast: you’re comfortable with moving fast, making decisions with imperfect data, and learning on your own.
• You have well-rounded marketing experience and knowledge of marketing/business software. Primarily HubSpot.. We use it every day..
• You’re the person everyone wants on their team. You like people, and people like you.

Nice to haves:

• Experience/familiarity with the Architecture industry

(Even if you don’t check all of these boxes, we’d still love to hear from you!)

Benefits

• ‘Work from wherever’ policy
• Unlimited Vacation
• Blue Cross Blue Shield health, dental, vision, short-term / long-term disability and life insurance
• Flexible Savings Accounts and Health Savings Accounts
• 401k with Employer match
• Profit sharing program
• Employee referral program
• Commuter pre-tax program
• Frequent team events & quarterly social gatherings

Here at Black Spectacles, our most critical Core Value is ‘making it safe to share ideas’, and we know our best ideas will come from a diverse group of ideators. We are committed to reducing barriers to entry both in our industry and how we grow our team, and acknowledge an equitable hiring process is the key to doing so. Black Spectacles is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex (including pregnancy, childbirth, and related medical conditions), gender identity, sexual orientation, physical disability, mental disability, intellectual disability, learning disability, age (40 and older), citizenship status, genetic information, marital status, citizenship status, military and veteran status, victims of domestic violence, status as being under an order of protection, lack of a permanent mailing address or using the mailing address of a shelter or social service provider, or any other characteristic protected by law.