Content Strategist

Smartly.io has an exciting opportunity for a Content Strategist to join our global marketing team to help us build a consistent brand identity and thought leadership!

The Content Strategist will be responsible for crafting Smartly.io’s thought leadership position, content strategy, activation, and production. You will also help raise Smartly.io’s brand awareness by monitoring web traffic and content metrics with the interest of maintaining best practices. This role will be based in New York and report to the Head of Brand Marketing.

• Develop and execute the content strategy that support business goals and meet business objectives
• Ensure consistency and message delivery across all touchpoints globally with the help of internal and external partners
• Collaborate with Sales, Customer teams, Partnerships, Product Marketing, Growth Marketing and Customer Marketing to produce written and video content that increase awareness and engagement and support company growth
• Take ownership of content - write, edit, and deliver compelling copy
• Strengthen our thought leadership position in the industry 
• Stay up-to-date on trends in digital content and best practices for content strategy and execution
• Lead all aspects of and manage content projects, reviewing and approving content built within the company and by freelance contributors
• Own Smartly.io’s editorial guidelines and calendar
• Set, track and report content KPIs

• 3-5 years proven work experience developing compelling content both as an editor and a hands-on writer with a preference for prior B2B marketing experience
• Proven experience within a marketing team or agency 
• Experience with SEO and A/B testing
• Adtech, martech or digital marketing experience is a plus 
• Excellent written and verbal communication skills
• The ability to receive and give constructive feedback
• The desire to learn and grow, and thrive in a fast-paced environment
• A solid understanding of the importance of brand voice and an eye for high-quality content
• Cross-functional approach and experience in working with diverse teams and roles
• Ability to work both collaboratively

• Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
• Flexible in-office, hybrid, & remote work options depending on role 
• Generous healthcare packages & mental health benefits
• Monthly wellness benefit and learning reimbursement opportunities 
• 401K plus matching & equity grants for all new Smartlies
• Volunteer time off days & company donation matching opportunities 
• Computer (MAC or PC), phone with plan, & Bose headphones 
• And so much more…

The base pay range for this position is as mentioned below per year, plus annual bonus. We take into consideration an individual’s background, expertise, and experience in determining final salary. In addition to annual salary, Smartly.io’s total rewards provide employees with stock options, medical/dental/vision insurance, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance and disability benefits. To learn more visit https://www.smartly.io/careers#our-benefits. This information is provided in accordance with applicable law. Base pay information is based on market location.  Salary in USD : $75,000 - $90,000

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