Contract Lifecycle Marketing Manager (Part-Time)

Lifecycle marketing is at the forefront of our efforts to build and maintain meaningful relationships with Instawork users. You will be a member of our Product Marketing team, responsible for creating, executing, and optimizing marketing campaigns that engage our users throughout their entire journey with us—from awareness to advocacy.  You will do so in partnership with Product, Biz Ops, and Account Management teams to delight Instawork users and drive engagement with the platform. This is a part time contract position with an opportunity to become full-time.

Who you are

• You are confident in your craft, but open to new ideas. You understand what ‘good marketing’ looks like. You are curious about new AI tools and tactics that can transform our marketing execution.
• You are excited about setting big, audacious goals, but equally enthusiastic about rolling up your sleeves to work on smaller improvements to get there.
• You can operate independently and hold yourself accountable. You’ve been part of high-functioning teams.  

What you’ll do

• Set up, maintain, and report on lifecycle programs to drive engagement, retention, and loyalty across all stages of the lifecycle. This includes onboarding, engagement, retention, and win-back campaigns.
• Design and operationalize impactful marketing programs across email, push and SMS with a high bar for user experience and relentless focus on channel optimization. 
• Have an experimentation mindset to continuously optimize and improve campaign effectiveness.
• Leverage marketing automation, behavioral data to create personalized experiences at scale. 
• Own performance of key metrics that measure lifecycle success - activation, engagement, monetization and retention
• Work closely with the rest of our GTM teams to align marketing efforts with overall business goals and ensure a cohesive customer experience.

Requirements

• Experience with Iterable
• 5+ years of email marketing/CRM experience, preferably in lifecycle CRM; 2+ years of B2B marketing experience
• Deep expertise in the latest email infrastructure best practices (deliverability, privacy) and growth marketing concepts (incrementality, attribution)
• Strong understanding of customer journey mapping, segmentation, and personalization techniques.

For CA based applicants:

• The rate for this role is $75 - $100/hour.

Various factors are considered when determining someone’s compensation including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed above.

Instawork Values

• Bias for Action -- We are a growing team and an evolving product. We want a team of do’ers to drive the company forward, even if it means making decisions with incomplete information or being wrong.
• Act Like an Owner -- Treat this company as though it is your own. Execute on the fundamentals, and act creatively to drive growth. Your ability to drive impact in any part of our company is only limited by your courage and conviction, not your job title.
• Always Be Learning -- We are changing an entire industry. We strive to learn from each other and get better each day, week, and month, so that our team’s learnings can compound and we can all improve, together.
• Empathy, Trust, Candor -- Empathy for our business partners and professionals means we put ourselves in their shoes. Empathy for our colleagues means we are always upfront and honest with each other, which comes from trust.

#LI-JG3