Conversion Rate Optimization Manager

Aura is on a mission to create a safer internet. In a world where our lives are increasingly online, Aura's category-defining suite of intelligent digital safety products help millions of customers protect themselves against digital threats, and that number is growing rapidly. This is an exciting phase at Aura, and our team of over 600 people worldwide is guided by a leadership slate that's successfully grown startups into multi-billion dollar organizations.
Come join us for the ride!
About the role:
Reporting to our VP, Paid Growth, our Conversion Rate Optimization Manager will play a critical role in leading the development and experimentation of conversion in multiple marketing verticals.
Day to Day:

• Develop a deep understanding of the customer journey throughout the funnel to identify new opportunities to improve conversion.
• Become a subject matter expert in our product, brand, positioning, and messaging foundation
• Partner closely with Product Marketing and other marketing verticals to ensure all our work is consistent with our overall product marketing strategy
• Prioritize opportunities and develop quarterly test plans that ultimately deliver on conversion rate improvements and other critical metrics (ex. Revenue, New Subscribers)
• Create concepts and designs for new digital projects
• Supervise the production of digital media including landing pages and conversion flows, using codeless-self service tools to create new digital assets, and coordinating with design and development on more sophisticated experiments
• Build and maintain the CRO Playbook of standard processes and documentation

What you bring to the table:

• 3+ years in performance marketing and digital conversion optimization
• Consistent track record of conducting successful A/B testing
• Demonstrate a highly analytical approach for getting results
• Familiarity with technology to enable rapid creation and iteration of marketing material

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