Coordinator, Content Strategy

Major League Baseball is seeking a Coordinator, Content Strategy for an immediate opening based in New York, NY. The position will manage distribution strategy and testing around MLB’s digital content efforts. In this role, you will maintain a cohesive production and distribution strategy for MLB’s content. 

You will work on MLB’s audience development team to expand the reach of baseball and use data-driven strategies to reach fans. The role blends analytics, editorial, and marketing. You will work independently to spearhead new projects, as well as work collaboratively with MLB’s editorial, product, social media, marketing, and design teams.

Responsibilities:

• Inform the strategy for engagement and growth both on and off MLB’s owned-and-operated platforms.
• Integrate industry-wide KPIs, perform audits, and make recommendations for content optimization.
• Collaborate with product, editorial, video, social, and various other teams to target challenges and construct both short- and long-term solutions.
• Track and optimize search performance, including keyword research, strategic optimization of existing content, competitor analysis, site improvements, and internal SEO audits.
• Educate teams with best practices documentation and lead regular SEO training.
• Create dashboards, run reports, measure daily performance, conduct post-analysis of editorial initiatives, and share insights with stakeholders.
• Monitor traffic following algorithm updates and act fast to recover.
• Work with the audience development team to develop strategies to best optimize content across all platforms including but not limited to homepage, social media, newsletters, marketing, etc. 

Qualifications:

• 1-3 years’ experience at a news organization, sports organization, media company, or creative agency with experience in content optimization.
• Knowledge of off-platform growth strategies and expertise in overseeing engagement metrics, distribution methods, and SEO best practices.
• An aptitude for content creation strategies, and the ability to decide the needs of various channels and coordinate and execute the best possible formats for each.
• Experience with database queries and analytics, including Adobe Analytics, Chartbeat, Google Analytics, Google Search Console, or similar web/video analytics tools.
• Proficiency with data visualization tools, such as Microsoft Excel and Tableau.
• An interest in, and comfort with, datasets, testing and QAing performance metrics.
• A familiarity with sports and entertainment industries.

Why MLB?

Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the Major Leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.

MLB’s vision is to be the global sport of choice for youth to play, fans of all backgrounds to enjoy and a desired destination for employment. With a belief that the journey to growth and greatness is ongoing, MLB gives employees the opportunity to continue learning and honing their skills with programs such as: tuition reimbursement; mentorship programs; lunch and learns; online course subscriptions; paid industry certifications; business resource groups; and more.

MLB provides its employees with exceptional medical, dental, and vision coverage. Premiums are 100% employer covered to help employees focus on being their best!

Major League Baseball is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Per the NYC pay transparency law, the hiring range for this position is $58,500 - $65,000.

As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skills and any other factors Major League Baseball (MLB) considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees. MLB offers employees a full range of best in class benefits with no employee contributions towards medical, dental, and vision coverage premiums, as well as incentive and recognition programs, life insurance and automatic employer 401k contributions. All benefits are subject to eligibility requirements and the terms of official plan documents which may be modified or amended from time to time.