Copywriter

Company Description

SEEK’s portfolio of diverse businesses make a positive impact on a truly global scale. Our purpose is to help people live more fulfilling and productive working lives and help organisations succeed. We create world-class technology solutions to connect more people to relevant employment, education, small business and volunteer opportunities. We have a culture of high-performance in our workplaces and celebrate the diversity of our employees who contribute to the success of our organisation.

Life at SEEK

SEEK’s purpose is at the centre of everything we do. Our SEEK, which defines the way we work, is all about what makes us unique and a little bit different. Passion, Team, Delivery and Future are our principles that drive innovation and creativity. SEEK strives to support employee wellbeing by providing an amazing experience at work which led us to being named AFR BOSS Top 10 Best Places to work in technology for the fourth year in a row. We are proud to work in an environment that's inclusive where everyone's unique ideas, experiences and perspectives are valued.

Our award-winning head office in Cremorne (just a 4 min walk from Richmond station) provides an exceptional space to collaborate with colleagues. The building provides sweeping views of the city, a games area, sit and stand desks at every workstation, modern end-of-trip facilities and Thursday night drinks which gives our people an opportunity to connect in a social setting.

Job Description

As a Copywriter in SEEK’s Content and Creative Studio, you will craft innovative, world-class concepts and copy that resonate with our APAC audiences. You will help shape SEEK’s brand voice across our family of brands namely SEEK ANZ, Jobstreet and Jobsdb Asia, by creating stories and campaigns that engage, inspire, and deliver measurable results.

We seek a skilled wordsmith who excels in producing impactful work across mediums, including digital banners, in-product content, videos, commercials, and print. This role must also balance creative flair with analytical insights, leveraging SEO best practices and content analytics to optimize all copy performance. 

What You’ll Do:

• Content Creation: Develop and execute innovative creative ideas across digital banners, in-product mobile content, videos, commercials, social media, print, and activations. Craft compelling copy that aligns with SEEK’s brand voice, effectively telling stories that engage and inspire. 
• Innovation and Quality: Generate original, breakthrough ideas while ensuring attention to detail in execution, translating strategic objectives into creative solutions for all stakeholders and customers
• Market Focus and Adaptability: Focus primarily on the Australian market while ensuring your creative work is flexible and adaptable to resonate with audiences across our other APAC markets.
• Strategic Communication: Build and present creative concepts and rationales internally and externally in a persuasive and focused manner, building alignment across teams and stakeholders.
• Content and Campaign Analytics: Leverage content tools and campaign analytics tools to ensure continuous content performance optimization for our diverse audiences.
• Collaboration: Work closely with cross-functional teams, including marketers, designers, video producers, and product managers, to deliver cohesive and impactful campaigns.
• Project Ownership: Take initiative and lead projects, demonstrating autonomy in managing creative development from concept to delivery. 

The Team You’ll Join:

The Creative Services team is an integral part of the Content and Creative Studio, functioning as the in-house agency for SEEK. This talented team of creatives and strategists delivers innovative campaigns and creative solutions that elevate SEEK’s brand across APAC. From concept to execution, the team specialises in creating impactful work across digital, print, video, and social platforms, ensuring alignment with our brand voice and commercial goals. 

Qualifications

• Experience at agency or in-house concepting and copywriting for global brands
• Demonstrated experience working on digital social campaigns
• Proven ability in crafting content that breathes humanity into technology in a way that is understood by audiences
• Excellent skills in writing, editing, and proofreading 
• Good knowledge in SEO analytics tools and SEO best practices
• Experience working cross-functionally within a highly collaborative environment
• Experience in tech company and brands /client side is an advantage
• Proficiency in managing freelance writers and/or content vendors
• Experience in product storytelling and project strategy
• Experience in pursuing emerging technologies such as Gen AI content production
• Bachelor’s degree in English, Advertising, Media Studies, Marketing, Journalism, Communications, or related fields.

Additional Information

• Annual Performance Bonus Plan
• Support of flexible working, including a mix of office and work from home days depending on your role.
• Paid and unpaid leave benefits including Personal Flexi Days and Volunteer Days, as well as the opportunity to purchase additional leave
• Support for parents with 14 weeks paid primary carers leave and 2 weeks paid leave for partners

At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.

We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with diverse backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable mindset but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.

Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us and we will be happy to assist.

For this role, only those candidates with the eligible right to work will be considered.

SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.