Creative Marketing Manager
Company
Loughran & Co
Location
Chicago, IL
Type
Full Time
Job Description
Quartermaster is seeking a full-time Creative Marketing Manager to lead cross-channel campaign strategy, execution, and reporting, media planning/buying, events, and influencer partnerships across client accounts and our owned brands. This position is hybrid, onsite in our Chicago office three days a week*, and will report directly to the VP Creative Strategy & Operations, to ensure the successful execution of marketing initiatives.
* Please note, only candidates based in the Chicago area, or those willing to relocate to Chicago, will be considered for this role.
Duties and Responsibilities:
- Lead the ideation and development of cross-channel marketing campaigns (e.g. social media, email, paid media) that align with client objectives and include measurable success criteria.
- Analyze campaign performance through data collection and reporting, leveraging insights to optimize future strategies.
- Establish key performance indicators (KPIs) for campaigns, regularly monitor performance metrics, and provide actionable recommendations to improve results.
- Conduct market research, competitive analysis, and strategic planning to ensure profitability and differentiation in campaign execution.
- Collaborate with clients to develop marketing strategies informed by industry trends, audience insights, and brand goals.
- Develop and manage meeting agendas, editorial calendars, and project timelines to keep brand initiatives on track.
- Create compelling marketing presentations and confidently present strategies, insights, and recommendations to clients.
- Provide strategic direction to the internal creative team, ensuring asset development (graphics, videos, multimedia) aligns with campaign goals and drives engagement.
- Lead strategy reviews and internal creative critiques, ensuring work meets quality and strategic standards before client presentations.
- Plan, strategize, and manage paid media, including ad buying and optimization.
- Design and execute social media marketing strategies, overseeing content creation, copywriting, posting, community management, and analytics.
- Build and manage email marketing campaigns, including audience segmentation, targeting, and performance tracking.
- Oversee event marketing strategies, including research, negotiation, planning, and on-site execution.
- Develop and execute influencer marketing programs, including talent sourcing, negotiations, and campaign activation.
- Collaborate with design and account teams to deliver solutions that meet client objectives and align with brand strategy.
- Stay informed on market trends, emerging platforms, and new marketing opportunities to benefit internal and client brands.
Knowledge, Skills, and Abilities:
- Creative, highly organized self-starter with exceptional time management and problem-solving skills, able to manage multiple projects in a fast-paced environment.
- Proven experience (3β5 years) in marketing campaign management, ideally within an agency setting.
- Demonstrated success in developing and executing cross-channel marketing campaigns.
- Proficiency in Google Workspace applications (Docs, Sheets, Slides, etc.).
- Strong strategic thinking, collaboration, and communication skills.
- Ability to guide teams autonomously, with minimal supervision.
- Expertise in aligning consumer insights with business objectives to deliver effective marketing solutions.
- Knowledge of paid media strategy, execution, and analytics.
- Familiarity with email marketing platforms, social media tools, and influencer marketing best practices.
- Adaptability to feedback and changing client needs, with a focus on delivering measurable results.
- A strong awareness of current and emerging marketing trends, platforms, and tools.
Quartermaster is an agency dedicated to the art and science of Brandcraft, which involves the skillful gathering of market insights and strategic manipulation of creative touchpoints to achieve quantifiable results. Our expertise lies in creative marketing, design, and branding solutions for companies in Food, Beverage & CPG, Music & Culture, and Financial Services & Technology.
From brand creation and the development of campaigns for some of the most influential companies in the world, to leading some of the worldβs most iconic live events, we've been at the forefront of brand experience for over 25 years.
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Date Posted
12/02/2024
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