Creative Strategy Sr Manager

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue 12M+ customers and 500+ talents across 19 countries we combine technology growth marketing and operational excellence to scale purpose-driven digitally native brands.

We own and operate our own digitally native brands (not an agency) with presence in Walmart Nordstrom and Amazon and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast grow fast and help you do the same.

🤝 Be part of a dynamic diverse and talented global team.

🌍 100% Remote USD competitive salary paid time off and more.

Key Responsibilities

We’re looking for a Creative Strategy Sr. Manager to lead the strategic direction execution and innovation behind our global ad creative ecosystem. You’ll oversee a team of Creative Strategists responsible for developing high-performing concepts and frameworks that drive revenue across brands and business units.

• Lead and guide Creative Strategists to deliver Class-A direct-response campaigns across brands and channels.

• Define and oversee creative frameworks playbooks and ad structures that align storytelling psychology and performance.

• Conduct deep creative diagnostics of AdBattery assets — analyzing structure angles formats and content variety.

• Master and apply buyer persona insights to ensure every message and creative approach resonates with our target audiences.

• Partner with cross-functional teams to translate business goals into creative strategies and acquisition plans.

• Analyze weekly performance data to identify winning ads test new angles and scale high-performing concepts.

• Integrate AI and automation into creative workflows to enhance efficiency and innovation.

• Maintain a forward-looking approach by monitoring market trends competitor strategies and emerging content formats.

• Leverage neuromarketing storytelling and sales copywriting techniques to elevate ad quality and conversion.

• Collaborate closely with Growth Design and Media teams to ensure alignment between creative and performance metrics.

• Foster a culture of innovation experimentation and accountability within the creative organization.

• 3+ years of experience leading creative or marketing strategy teams in fast-paced environments (eCommerce or retail preferred).

• Proven expertise in direct-response advertising storytelling and persuasive copywriting.

• Deep understanding of sales psychology consumer behavior and neuromarketing principles.

• Experience in funnel strategy CRO testing and A/B optimization frameworks.

• Highly analytical mindset — skilled in translating creative performance data into actionable insights.

• Exceptional organizational and leadership abilities with a track record of mentoring high-performing creative teams.

• Strong adaptability and curiosity to integrate AI and new technologies into creative workflows.

• Excellent English communication skills — both written and verbal.