Creative Tech | Automation Specialist (Adobe)

Company Description

At Devoteam, we believe that technology with strong human values can actively drive change for the better. Discover how Tech for People unlocks the future, creating a positive impact on the people and the world around us. We are a global leading player in Digital Transformation for leading organisations across EMEA, with a revenue of €1B. We believe in transforming technology to create value for our clients, partners and employees in a world where technology is developed for people. We are proud of the culture we have built together. We are proud of our people at the service of technology. We are proud of our diverse environment. Because we are #TechforPeople. Join our multidisciplinary team of Cloud experts, Designers, Business consultants, Security experts, Engineers, Developers and other extraordinary talents, spread across more than 20 EMEA countries. Become one of our +10.000 tech and business leaders on cloud, data and cyber security. Let’s fuse creativity with technology together and build innovative solutions that actively change things for the better.

Job Description

Objective Definition and Target Audience Establish the objectives of the campaign and define the target audience.

Data and Resource Configuration Ensure the necessary configurations such as data sources (integrations), email templates, content, etc.

Campaign Setup Define the specifics of the campaign: name, dates, template.

Automation Flow Development Implement automation flows for email, SMS, push notifications, and in-app push.

Segmentation and Email Configuration Identify and define target audience segments and configure the campaign content.

Testing and Validation Conduct tests to validate the workflow and content.

Campaign Launch Launch the campaigns according to the planning.

Monitoring and Continuous Optimization Monitor and implement necessary adjustments, conducting A/B tests.

Reporting and Results Analysis Generate detailed reports and analyze results.

Qualifications

-Bachelor’s degree in Marketing, Business, Data Science, or a related field

-3-5 years of experience in digital marketing, with a focus on campaign management and data analysis

- Proficiency in Adobe Campaign, Adobe Target, and Adobe Analytics

- Configuration and activation of SMS, push, in-app push, and/or email channels

- Gathering technical and functional requirements for channel activation and new use cases

- Configuration of automations as well as ad-hoc campaigns

- Setting up data points, events, and other configurations within the Adobe Campaign platform

- Cleaning and structuring profile data tables

- Creation of audiences

- Dashboarding, reporting, and generating insights

- A/B testing

- Activation of workflows

- Configuration of new data sources and audiences

- Monitoring the Go Live of important sends for the client

-Knowledge of English (written and oral).

Additional Information

*We are looking for someone with experience in Adobe Campaign, who is autonomous and capable of managing and leading a team. The ideal candidate should be able to understand the current landscape and define improvements. The role involves mastering the various components of the product and implementing the campaigns and automations requested by the teams. Additionally, this person will be responsible for designing and implementing activities according to best practices within the product.

The Devoteam Group works for equal opportunities, promoting its employees based on merit and actively fights against all forms of discrimination. We are convinced that diversity contributes to the creativity, dynamism and excellence of our organization. All of our vacancies are open to people with disabilities.

Discover more about our universe, for additional information, visit our website -> https://www.devoteam.com/expertise/creative-tech/