CRM Manager

We’re a high-tech home security company that’s passionate about protecting the life you’ve built and our mission of keeping Every Home Secure. And we’ve created a culture here that cares just as deeply about the career you’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don’t just want you to work here. We want you to grow and thrive here.

We’re embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday and Wednesday, working together in person and choose where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done.

Well, we’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure.

In this role, you will manage cross-channel marketing automation efforts, including email, direct mail and SMS channels, to convert leads to SimpliSafe customers. You will utilize your skills and passion to help make SimpliSafe best-in-class at production, testing, personalization, cross-channel integration and conversion. You will use your creativity, knowledge of best practices and analytical mindset to help develop testing roadmaps and work with ESP and analytics partners to build reporting and analyze key metrics of success. 

Primary responsibilities include

• Own end to end planning and execution of cross-channel marketing automation campaigns 
• Partner with Brand and Strategy teams to understand our target audience and translate insights into hypotheses that inform the creation of new multi-channel marketing tests
• Oversee creative development with internal creative team to build creative that meets objectives and ensure on-time delivery 
• Leverage customer segmentation insights to personalize communications in order to drive increased conversion rates and optimize ROI 
• Help develop and integrate new marketing channels, including direct mail and SMS messaging 
• Work with analytics partners to monitor performance, identify areas for improvement, and document learnings from experiments
• Partner with product managers to identify opportunities and implement functionality to improve messaging capabilities 
• Use attention to detail and technical skills to assist team with creative review, QA, and finding technical solutions to make SimpliSafe best-in-class at CRM 

• 5+ years of experience in CRM marketing; experience in e-commerce a plus
• Hands-on executional experience working in ESPs; experience with Braze a plus
• HTML/CSS knowledge and technical capabilities to build and QA/troubleshoot email programs; experience with Liquid Logic (or equivalent language) a plus
• Data-driven mindset; comfortable analyzing relevant key metrics
• A sharp eye for evaluating marketing creative and a passion for testing and optimizing communications
• Strong interpersonal skills, as this role is highly collaborative in nature across the organization including copywriters, designers, analysts, and developers
• Strong attention to detail and strong organizational skills to prioritize multiple projects at once 
• Ability to meet deadlines in a fast-paced environment
• Proven problem solver 
• BA/BS degree (or equivalent work experience)

• Customer Obsessed - Building deep empathy for our customers, putting them at the core of our work, and developing strong, long-term relationships with them.
• Aim High - Always challenging ourselves and others to raise the bar.
• No Ego - Maintaining a “no job too small” attitude, and an open, inclusive and humble style.
• One Team - Taking a highly collaborative approach to achieving success.
• Lift As We Climb - Investing in developing others and helping others around us succeed.
• Lean & Nimble - Working with agility and efficiency to experiment in an often ambiguous environment.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.  Likewise, we are committed to full support of qualified individuals in hiring and employment. In keeping with this commitment, we will work with qualified individuals with disabilities to assess whether a reasonable accommodation may be provided to perform the essential functions of their role, absent undue hardship. If a reasonable accommodation may be needed to fully participate in the job application or interview process, to perform the essential functions of a position, or to receive other benefits and privileges of employment, please contact [email protected].