CRM Strategy Specialist

Company Description

Job Description

Ubisoft is currently seeking a CRM Strategy Specialist. This individual will report to the Senior Manager, CRM Strategy and will be responsible for the planning and execution of CRM campaigns for Live Games. The successful candidate will be passionate about player experience, results driven and understand how to leverage personalized CRM content and channels to enrich relationships with our players across our various brands.

WHAT YOU’LL DO

• • Manage the creation and execution of highly personalized, multi-channel CRM campaigns and drive continuous improvements to individual channel strategies, dynamic content and player journeys
  • Partner with the Audience Management team and Data Science team to create robust segmentation strategies to optimize retention, monetization, and engagement
  • Track, report and improve upon actual performance metrics of individual campaigns and strategic KPIs for retention, engagement and customer lifetime value. Be accountable for the final performance of the campaigns themselves
  • Structure A/B and/or multivariate tests to optimize campaigns and develop a testing strategy for channel and audience metrics
  • Close collaboration with Brand, Media, Analytics, Data Science, Audience Management, and Digital Marketing Teams
  • Coordinate regularly with international stakeholders and work daily with collaborators in other offices in execution of work and tasks.

Qualifications

WHAT YOU’LL BRING

• A Bachelor’s degree in Marketing, Business or a related field
• Past work experience in CRM, Marketing or Digital Marketing
• A creative mindset and taste for challenge and innovation
• Data-driven and analytical, with experience in reporting
  • Solid organizational and project management skills, including ability to manage and prioritize multiple projects, deadlines and work streams
• Proficiency in French

Additional Information

Ubisoft’s 19,000 team members, working across more than 30 countries around the world, are bound by a common mission: enrich players’ lives with original and memorable gaming experiences. Their commitment and talent have brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come.
Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves.
When you join Ubi MTL, you discover a workplace that sparks inspiration and connection. We offer a collaborative space that provides career advancement, a host of learning opportunities, and meaningful benefits centred on well-being. 
If you are excited about solving game-changing challenges, harnessing cutting-edge technologies, and pushing the boundaries of entertainment, we invite you to join us on our journey and help us create the unknown. 

At Ubisoft, you can come as you are. We embrace diversity in all its forms. We’re committed to fostering a work environment that is inclusive and respectful of all differences.